What are the responsibilities and job description for the Manager- B2B Marketing & Growth Programs position at Energy Transfer Equity?
Manager- B2B Marketing & Growth Programs Based in Dallas, TX, the Manager of Partnership, B2B and Growth Marketing will play a leading role in driving the growth and success of Sunoco’s fuel distribution business by leading a team responsible for managing products and programs that drive a significant amount of the company’s fuel volume. The candidate will also be responsible for generating incremental fuel volume through new business opportunities and growth programs.Reporting to the Director of Marketing, this high-impact role will work across functions and interact with customers, partners, and senior leaders within the organization.Essential Duties and Responsibilities : Responsible for current loyalty & growth program strategy, as well as identifying new verticals and partnership opportunities.Drive growth through the development of fuel volume driving partnerships by prospecting, evaluating and managing a pipeline of new opportunities, determining appropriate strategic fit, and modeling the financial impact.Track and analyze campaign performance, develop feasibility tests, analyze results, and manage potential program rollouts across the Sunoco footprint. Manage the budget & capital spend, driving results for expected and actual ROIs across programs and partnerships.Utilize data to inform decisions and make recommendations for future actions.Manage key programs with some of the company’s largest existing partners, including credit card portfolios, grocery partners, financial partners, and the company’s app-based Go Rewards Loyalty program.Support growing Sunoco LP’s fuel distribution network by developing and implementing comprehensive B2B marketing strategies, driving lead generation, customer insights, and owning customer communications and sales collateral.Supervise & mentor a team of marketing individuals contributing to the overall strategy and deliverables.Knowledge, Skills & Abilities : Proven ability to develop product concepts, test, analyze results, and lead complex launches.Experience developing creative solutions to identify new prospects and build a strong pipeline of business.Demonstrated strategic thinker with the ability to work in white space and untapped potential.Strong analytical skills; including experience reviewing performance results and financial impacts.Ability to work cross-functionally with other departments.Ability to assist in the negotiation and execution of contracts and oversee the onboarding of new partners.Exceptional organizational and project management skills.Results-oriented with a proven track record of leadership.Education and / or Experience :
- Bachelor’s degree in Business, Marketing or related field. Degree in other fields with demonstrated ability and experience also accepted.
- Master’s degree or MBA preferred.
- 8 years of experience in a variety of roles including business development, sales, marketing, and / or partner management.
- Advanced experience with Excel and PowerPoint presentation development.
- Experience in CPG, Restaurant, or B2B industry preferred.Required experience is commensurate with the selected job level : The Manager level requires a Bachelor's degree and 8-10 years of relevant job-related experience.The Sr. Manager level requires a Bachelor’s degree and 10 years of relevant job-related experience.Working Conditions : Normal office working conditions.Must be able to remain in a stationary position 50% of the time.Occasional overnight travel up to 10% may be required.An equal opportunity employer / disability / vetEnergy Transfer is an equal opportunity employer and does not discriminate against qualified applicants on the basis of actual or perceived race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, pregnancy, veteran status, genetic information, citizenship status, or any other basis prohibited by law.The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances.#J-18808-Ljbffr