Marketing Manager, MP Americas

EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power / full solution for stored DC power products.

Motive Power applications include industrial lift trucks and pallet jacks, rail equipment, mining equipment, and airline ground support equipment. Some of the motive power brands include Hawker, Ironclad, General Battery, and Fiamm. Wherever there is a need for motive power, EnerSys offers the perfect energy solution.

Job Purpose

The Marketing Manager for the Americas is a key member of the Motive Power Global (MPG) Marketing Team. The role focuses on developing and implementing marketing strategies to support and expand our Motive Power line of business. The position will collaborate and interact with global teams across departments including Sales, Service, IT, and Engineering to develop marketing campaigns, messaging, collateral and programs to introduce new products, support existing products and to increase market share within both markets and on a global level.

Essential Duties and Responsibilities

• Strategy & Execution :   Implement and execute brand strategies for North and South America markets, including product positioning, audience targeting, and developing comprehensive marketing plans with specific objectives across various channels and segments.
• Leadership & Teamwork :   Manage direct report(s) to achieve team goals, as required. Participate as a member of cross-functional teams.
• Tactical Planning :   Assist in the development of key strategic and tactical plans to increase sales, market share and profits in selected markets and segments.
• Program Management :   Lead marketing and product-related promotional programs from concept to execution, leveraging both internal and external resources to meet objectives.
• Campaign Management : Develop marketing campaigns with the end goal of generating qualified leads to increase sales. Campaigns can be delivered in a variety of means including e-blasts, social media, print, PR, traditional mail, etc. Communicate with senior management about marketing initiatives and project metrics, as well as brainstorming fresh marketing strategies.
• Outsourcing & Vendor Management :   Work in partnership with our outsourced vendors to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, web, social media and video assets and other marketing collateral.
• Events & Tradeshows :   Plan and implement tradeshows with support of the global marketing team, outsourced agencies and local sales and service personnel. This position will also be required to staff key Americas tradeshows, as necessary.
• CRM Database Management :   Support the infrastructure development of our customer database via Salesforce to ensure the correct segmentation, conversion reporting and marketing actions.
• Sales and Service Support :   Provide product support for the sales and service organization by developing and implementing training materials and tools to help maximize effectiveness. Participate in customer meetings and visits as necessary to support business growth and to ensure understanding of customer and market needs.
• Collateral Development :   Development and / or revision of collateral material and sales tools associated with all major product lines across multiple media formats including but not limited to print, digital, web based, video and animated formats.
• Market & Competitor Analysis :   Ensure current products are meeting customer needs and requirements by monitoring and analyzing market and competitive information. Develop special reports related to market data, as required. Perform customer surveys as required.
• Planning and Budgeting :   Assist with the development of long term and annual marketing plans. Ensure that projects are completed on time and within budget. Work with the Global Director of Marketing to prepare and comply with departmental budgets.

Qualifications

To perform this job successfully, the candidate must be able to perform each essential job function to a satisfactory level. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Qualifications :

Preferred Qualifications :

General Job Requirements

EnerSys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  EEO / Minority / Female / Vets / Disabled

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