What are the responsibilities and job description for the Digital Marketing Specialist position at Enhance?
We are seeking a Digital Marketing Specialist to join our dynamic team and play a key role in executing and optimizing campaigns across multiple digital channels.
As a Digital Marketing Specialist, you will work closely with our marketing team to create, implement, and analyze digital marketing campaigns. You’ll be responsible for executing strategies across search engines, social media, email, and other digital platforms. Your ability to combine creativity with analytics will help us enhance our online presence, engage with our audience, and drive business growth.
Key Responsibilities:
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As a Digital Marketing Specialist, you will work closely with our marketing team to create, implement, and analyze digital marketing campaigns. You’ll be responsible for executing strategies across search engines, social media, email, and other digital platforms. Your ability to combine creativity with analytics will help us enhance our online presence, engage with our audience, and drive business growth.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, email, etc.)
- Optimize campaigns for maximum ROI, tracking performance, and adjusting strategies based on data insights
- Conduct keyword research and manage SEO efforts to drive organic traffic and improve search rankings
- Manage social media presence by creating and scheduling engaging content, monitoring interactions, and increasing follower engagement
- Analyze and report on digital marketing performance, using tools like Google Analytics, SEMrush, and social media analytics platforms to measure effectiveness
- Work with cross-functional teams (creative, sales, product) to ensure consistent brand messaging and alignment of marketing goals
- Develop and optimize email marketing campaigns to nurture leads and retain customers
- Assist in the creation of landing pages and funnels to convert traffic into leads or sales
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 2 years of experience in digital marketing, with hands-on experience in SEO, PPC, social media, and email marketing
- Solid understanding of Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools
- Strong knowledge of SEO best practices and content optimization strategies
- Ability to analyze data and create reports that provide actionable insights for campaign optimization
- Strong communication skills, both written and verbal, with an ability to collaborate across teams
- Creative problem solver with a results-driven mindset
- Ability to manage multiple projects in a fast-paced environment
- Competitive salary and benefits package
- A collaborative and creative team environment where your contributions truly matter
- Opportunity for career growth and development in a rapidly evolving digital marketing landscape
- Work on exciting, high-impact campaigns with a strong focus on results and innovation
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