Ecommerce Specialist

Mandatory Requirements (Please consider before applying):

1) 100% on-site role

2) Relocation is NOT provided

3) Hybrid/Remote model is NOT a possibility

Company Description

Enjoy Better Coffee (EBC) is an E-Commerce company based in Cleveland, OH, specializing in offering a wide variety of specialty and gourmet coffee, tea, and cocoa brands from Europe to consumers in the USA. With over 20 years of experience, EBC has earned a reputation for top-quality brands, unbeatable value, and exceptional service. The company has expanded its offerings into new categories, channels, and markets, becoming the go-to destination for European coffee, tea, cocoa, and more.

Role Description

The Ecommerce Specialist will be responsible for managing online sales platforms (DTC and marketplaces), implementing marketing strategies, optimizing the user experience, handling customer inquiries, and analyzing data/trends to drive profitable revenue and share growth.

Hands-on experience in digital commerce and marketing, along with proven experience and knowledge of Shopify or BigCommerce, Amazon Seller Central, and Email, Search, and Social platforms are required.

Responsibilities:

• Create, Audit, Maintain, and Update Product listings, pricing, and advertising across Marketplaces (Amazon - a must; Others – a plus)
• Lead, plan and manage Seller Central and Vendor Central catalogue, pricing and benchmarking, cases, account health, buyer messaging, orders, returns, invoicing etc.
• Utilize data analytics tools to gather and analyze data related to sales, gross margins, inventory, pricing, competition, customer behavior, trends, and opportunities to increase conversion and market penetration.
• Ideate, Execute, Optimize, and Report digital marketing campaigns (organic and paid) - E-Mail, SEO, Search, Social, digital merchandising, discounts, product detail page execution, and advertising e.g. display, video, copy, graphics, user generated content etc.
• Collaborate with supply chain teams to Forecast demand and adjust inventory plans to minimize stockouts and overstock situations.

Requirements:

• Hands-on experience in managing Own Website and Amazon.
• Advanced Excel knowledge, project management, strong analytical and problem-solving skills.
• Digital marketing experience; specifically Email, Search, and Social.
• Ability to create campaigns and content (graphics, copy, video using Adobe or Canva).
• Strong attention to detail and Excellent written and verbal communication skills.

Skills and Expertise:

• E-commerce: Managing and developing a commercial company’s e-commerce shop with documented superior results. Preferably with an excellent understanding of and experience with Shopify or BigCommerce.
• Amazon: Experience working with consumer products within Amazon’s ecosystem. Exceptional understanding of funnel strategies, keyword optimization, content and pricing optimization, and tactics, and search within Amazon. Experience with other third-party online marketplaces such as Walmart, Target , Mirakle etc. is also beneficial.
• Email Marketing Proficiency: Excellent proficiency in engaging and enabling order frequency of high-value customers via relevant and compelling content, promotions etc. Preferably with an excellent understanding of and experience with Mailchimp or Klaviyo.
• SEO: Proficient in SEO, including content creation, external/internal links, and technical SEO (page experience, tracking, sitemaps etc.).
• Paid Search Proficiency: Excellent proficiency in paid search within Amazon advertising portal as well as external analytics platforms, such as Google and Bing Analytics and Google Shop.
• Social media: Proficiency in creating content and leveraging social media to build brand awareness and drive traffic. Preferably with an excellent understanding of and experience with Meta or TikTok.

BENEFITS

• 401K Retirement Plan
• Performance based Bonus, Commission & Profit-sharing plan.
• Medical, Dental, Vision, Life Insurance Plans.
• Paid Time Off.
• Company Holidays.
• Employee Discounts.
• Professional Development Programs
• Free Coffee, Tea, Snacks. Stress-free, fun/relaxed working environment.