What are the responsibilities and job description for the Email Marketing and Catalog Specialist position at Enthusiast Auto Holdings?
Description
Rennline Automotive is a leading design and E-commerce company of aftermarket products for the Porsche motorsports industry. Over the past 20 years, Rennline has developed over 5000 new and innovative products of the highest quality and functionality. It is these products which has made Rennline a leader in the industry; and has obtained international brand recognition. Rennline is not just a distributor but designs and manufactures these innovative products in-house under a 15,000 sq ft. fabrication facility. Rennline houses some of the latest fabrication and machining equipment and technology and is a service provider and supplier to many leading manufacturing companies in the industry. Rennline Automotive is a subsidiary of Enthusiast Auto Holdings.
Enthusiast Auto Holdings (EAH) is a highly successful eCommerce company in the automotive parts industry. EAH goes to market via nine enthusiast focused websites - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, EVANNEX and RCI Off-Road.
EAH serves the automotive enthusiast; customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their automotive vision come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. Led by a strong leadership team, EAH generates market leading profitability and has experienced high rates of organic growth, including through and following the pandemic. The company has also successfully grown through multiple acquisitions.
EAH is owned and supported by Cortec Group, a premier private equity firm, Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.
EAH is now seeking to strengthen the Rennline team with a Email Marketing and Catalog Specialist as the business continues to scale.
Requirements
Email Marketing
- Design and execute targeted email marketing campaigns, weekly product release emailers, along with sale announcements, incorporating influencer content and installation videos.
- Develop visually appealing email templates that align with brand standards and campaign objectives.
- Monitor email campaign performance and provide actionable insights to optimize open rates, click-through rates, and conversions.
Content Coordination
- Coordinate production schedules for product photography, installation videos, and influencer campaigns to ensure timely delivery of assets.
- Collaborate with team members to integrate content seamlessly across email and website platforms.
Website Management
- Manage website updates to ensure accurate and up-to-date listings for new products, photos, and videos.
- Implement website enhancements aimed at improving user experience (UX) and increasing customer retention rates.
Cross-Department Collaboration
- Work closely with other departments to support various projects and initiatives as needed, ensuring a cohesive approach to marketing and customer engagement.
Required Skills and Qualifications:
- Proficiency with email marketing tools such as Klaviyo.
- Strong data analytics skills to track, evaluate, and optimize campaign performance.
- Basic design skills for creating visually compelling email templates.
- Excellent organizational and time-management abilities.
- Detail-oriented with a strong focus on delivering high-quality content and campaigns.
- Experience with website content management and UX improvements.
