What are the responsibilities and job description for the Product Marketing Manager position at Entravision?
About Entravision
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Product Marketing Manager
Santa Monica, CA | Full Time
COMPENSATION RANGE: 110,000.00 - 120,000.00
Summary
We are looking for a Product Marketing
Manager who will develop the go-to-market strategy for our digital advertising
solutions. You will partner closely with
cross-functional stakeholders in sales, ad operations, marketing and account
management to assess key gaps and develop the strategic direction for our
portfolio of digital advertising products sold to local businesses.
You will use your product marketing
experience and business-to-business marketing knowledge to develop the
strategy, bring together cross-functional stakeholders to socialize your plans
and then execute your plans with the sales team.. You understand market trends,
the competitive landscape, and have experience applying those to positively
influence advertisers.
Essential Functions
- Owner of Entravision’s digital
advertising product solution suite with a strong understanding of digital
advertising/marketing.
- Team with GM to develop go-to-market
strategy for Entravision’s digital advertising products.
- Team with GM to define the value
proposition of new products and create effective sales collateral including
sell sheets, sales pitch decks, case studies and packages.
- Use strong storytelling skills to help
build narratives to help sales teams solution-sell to advertisers. - Write sales
talking points that sellers can use while pitching Entravision solutions.
- Partner closely with the Sales team to
deeply understand advertiser pain points, form business requirements and
prioritize solutions to influence the direction of product development.
- Partner with cross-functional teams to
develop and execute regional programs and initiatives.
Required Education and
Experience
- BA/BS degree or above.
- 3 years of product marketing or paid
media experience with digital ad products.
- 3 years of experience in the digital
advertising industry.
- Strong knowledge of leading digital
platforms (ex Meta, Google Ads, programmatic media).
- Strong knowledge of sales and marketing
processes.
- Ability to build strong compelling
narratives and ability to simplify marketing messaging to resonate with
different business verticals.
- Previous experience crafting product
positioning
- A fast learner with a good sense of
judgment and original thinking.
- A commercial mindset with experience
building business cases from market research and analysis.
- Excellent communication, organizational
and analytical skills.
- Hispanic/Multicultural marketing
experience a plus.
POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITY
Reports directly to EVP of US Digital
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
