What are the responsibilities and job description for the Digital Marketing Specialist position at Envelor Corporation?
Overview
Envelor / Sol Living is seeking a dynamic E-commerce Digital Marketing Specialist to drive online growth and expand our digital presence across multiple platforms. As a brand committed to sustainability and exceptional customer experiences, we're looking for a creative and analytical mind to join our team.
As our E-commerce Digital Marketing Specialist, you'll be at the forefront of our digital strategy, focusing on e-commerce platforms such as Amazon, TikTok, Wayfair, Overstock, Home Depot, Walmart, and Shopify. This role combines strategic thinking with hands-on execution to boost our online sales and brand visibility.
Responsibilities
- Strategy and Optimization
- Develop and implement comprehensive e-commerce marketing strategies.
- Optimize product listings across platforms to improve search visibility and conversion rates.
- Create and manage PPC campaigns, particularly on different e-commerce channels – Amazon, Walmart, TikTok, Facebook, Instagram, and Wayfair.
- Social Media Marketing
- Work with UGC creators to create engaging content for TikTok and Instagram.
- Manage storefronts on different social media platforms to improve search visibility and conversion rates.
- Maintain a daily social media presence by actively engaging in marketing campaigns, advertising, and posting on Instagram and Facebook.
- Manage daily social media presence on Instagram, TikTok and Facebook.
- Content and Creativity
- Craft compelling product descriptions and enhanced content to enhance listings.
- Design and execute targeted marketing campaigns across various channels.
- Analytics and Performance
- Analyze campaign performance and adjust strategies based on data insights.
- Utilize analytics tools to inform sales strategies and targeted campaigns.
- Monitor and report on key performance indicators across e-commerce channels.
Qualifications
This contract-to-hire position offers an exciting opportunity to shape the digital future of a value-driven brand. Join us in our mission to deliver exceptional products while prioritizing the planet, farmers, artisans, and customers.