What are the responsibilities and job description for the Product Director position at Envista Holdings Corporation?
Product Director
Madison,WI
Seeking outstanding, customer-focused product leader to define, manage and leverage the company’s winning product portfolio.
Reporting to the General Manager, the Product Director will lead definition of the products the company will develop and sell in the future, will enable the sales channel to better sell its current offering, and will sustain current products through effective pricing, maintenance of line (MOL) and obsolescence activities. Additionally, the Product Director will play an important role in the development and execution of the company’s strategic plan, including entry into new market segments and geographies.
The Product Director will be the company’s product visionary and champion, leading the product management function and collaborating closely with peers across the senior leadership team in achieving the company’s growth and profitability goals.
The company has a rich history of innovation and a capable sales organization. The Product Director will work closely with the leadership of R&D, sales, marketing, production, quality, finance, IT and regulatory affairs to achieve unprecedented innovation, agility, execution and growth.
ESSENTIAL DUTIES & RESPONSIBILITIES :
Define & Launch Future Product Portfolio :
- Propose, create and maintain the company’s product development roadmap through insightful voice-of-customer (VOC), voice-of-sales (VOS), market research and competitive analysis
- Lead the development of individual Product Requirement Specifications, proposing new products for development including specific functionality, volume and margin estimates and required cost points
- Propose the prioritization / reprioritization of New Product Development projects (NPD. Achieve via close engagement with R&D and Sales organizations
- Define and lead the introduction of new products into the market through outstanding product launches, thoughtfully leveraging both the sales and marketing channels.
- Act as a passionate and articulate champion of new product launches to the market, direct sales teams and international channel partners, including through outstanding sales guidance and training
- Monitor and report-out on the financial and functional performance of new products against NPD goals in the 12 months following launch, executing cross-functional countermeasures as necessary
- Leverage Current Product Portfolio
- Create, maintain and share a first-hand understanding of the market by traveling with sales representatives and engaging frequently with customers and key industry experts
- Identify and define best practices among the sales organization related to product sales, including optimal product positioning and product demonstration.
- Establish a cadence of regular communications to the sales organization, ensuring that Product Management is providing actionable, evidence-based guidance.
- Define and deploy sales tools that demonstrate the performance, difference or value of company products
- Regularly analyze product sales data to identify trends, opportunities and risks
- Define and manage the product training that company employees receive during initial onboarding and as part of continuing education
- Report in senior leadership meetings on the status of product management initiatives (weekly) and on the trends and performance of company products vs. expectations (monthly)
- Monitor and manage the product mix sold through the sales channels, implementing countermeasures where necessary to meet company growth, margin and strategic targets
- Identify and launch promotional packages and pricing to support the sales organization, encouraging focus appropriately within the product portfolio
- Set and monitor product pricing by utilizing market research data, balancing profitability and volume goals
- Create and distribute all product line communications to internal company audiences, especially guidance to the direct and distributor sales organizations
- Define core product messaging and positioning to be used by marketing organization for all communications to external audiences
- Support marketing organization in the development of effective lead generation materials, leveraging selected products to engage existing and prospective new customers
- Engage directly with the company’s largest distribution partners in support of account growth strategies
- Directly own sales performance results of select distributors in international markets
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks with dental / medical customers and opinion leaders; participating in professional societies and fairs
Sustain Current Product Portfolio :
Supervisory Responsibility :
REQUIRMENTS :
PREFERRED SKILLS :