Marketing Website Specialist

Job Title: Marketing Website Specialist

Location: Southfield, MI  

Job Summary:

We are seeking a talented and detail-oriented Marketing Website Specialist to manage, maintain, and optimize our websites to enhance user experience, drive traffic, and support marketing initiatives. The ideal candidate will have a strong understanding of web design, development, SEO, and analytics, with the ability to align the website with overall marketing goals.

Key Responsibilities:

Website Management & Optimization:

• Maintain and update website content to ensure accuracy, consistency, and alignment with brand guidelines.
• Launch new pages and upkeep design
• Implement new website features, pages, or updates as needed.
• Monitor website performance, identifying and resolving issues related to speed, functionality, or errors.
• Conduct regular audits to ensure the website is mobile-friendly, responsive, and accessible to all users.

Marketing Integration:

• Collaborate with the marketing team to design and implement landing pages for campaigns, ensuring high conversion rates.
• Integrate marketing tools (e.g., CRM systems, email marketing platforms, analytics tools) into the website for seamless data tracking.
• Manage website forms, lead capture tools, and marketing automation workflows.

Search Engine Optimization (SEO):

• Optimize website content, metadata, and structure for SEO to improve organic search rankings and visibility.
• Conduct keyword research and implement best practices for on-page and technical SEO.
• Monitor and analyze search engine performance, making recommendations to improve rankings and traffic.

Analytics & Reporting:

• Use analytics tools (e.g., Google Analytics, Hotjar) to track website performance, user behavior, and marketing campaign results.
• Generate and share regular reports on key website metrics, offering insights and recommendations for improvement.

Collaboration & Project Management:

• Coordinate with cross-functional teams, including design, content, and development, to ensure cohesive website strategies.
• Manage website projects from concept to completion, including timelines, deliverables, and stakeholder communications.
• Stay up-to-date with industry trends, emerging technologies, and best practices in web design and digital marketing.

Qualifications:

Education and Experience:

• Bachelor’s degree in Marketing, Web Design, Computer Science, or a related field.
• 2-4 years of experience managing marketing-focused websites or similar roles.
• Proficiency in website platforms (e.g., WordPress) and HTML/CSS.
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics, Google Tag Manager).
• Basic understanding of graphic design tools (e.g., Adobe Photoshop, Canva) is a plus.
• Experience with A/B testing and conversion rate optimization (CRO).
• Strong organizational skills and attention to detail.
• Excellent communication and project management skills.

Preferred:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of JavaScript or other programming languages is a plus.
• Certification in SEO, Google Analytics, or related fields.

Why Join EPIC Health?

What We Offer

• Competitive Salary and Benefits: Recognizing your leadership and expertise.
• Collaborative Culture: Work alongside a team of passionate professionals dedicated to transforming patient care.
• Growth Opportunities: Advance your career in a mission-driven organization committed to innovation and excellence.
• Impactful Work: Lead operations that directly enhance the lives of patients and their caregivers.

Ready to Make a Difference?

If you’re detail-oriented, organized, and ready to support exceptional healthcare delivery, we’d love to hear from you.

Apply today to join EPIC Health and help us redefine what’s possible in patient care.

Visit www.epichs.org to learn more.