Website Production Specialist

OVERVIEW

The Website Production Specialist is responsible for maintaining and developing our customer-facing websites, based on our brand guidelines & consumer insight. They oversee monitoring and reporting on content and conversion performances. This entry-level position has a basic understanding of Content Management Systems, hosting & server management through vendor relations and develops/maintains website content.

JOB DUTIES

• Handles content management systems; implementing upgrades/enhancements & site redesigns, monitoring analytics, ensuring accessibility compliance, integrating and maintaining external feeds, & pursues best practices in website management and maintenance
• Responsible for assisting in the performance of all marketing websites ensuring they continue to be a top source of leads while identifying & executing on strategies to scale the volume of lead engagements and conversions
• Actively follows trends in tech and digital publishing to ensure website follows industry best practices in audience engagement, UX, SEO and regulatory requirements.
• Assists in the development of new website pages from ideation to completion
• Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures
• Owns and manages project expectations and timing with external development teams, vendors, and internal marketing department
• Collaborates with graphic designers, web designers and developers, writers, SEO specialists and others to create and maintain compelling, on-message and relevant web content
• Collaborates with SEO specialists and vendors to develop and implement effective search engine optimization (SEO) and keyword strategies across websites; educates the marketing team on SEO strategies and how their efforts/workstreams impact SEO on the web
• Helps with documentation and optimization of processes
• Uses data and analytics to inform the development of efficient enhancements, lead generation and content for marketing campaigns
• Identifies error and helps with resolutions to corresponding internal & external teams
• Supports quality assurance guidelines and process documentation to maximize quality of content and user experiences
• Updates images/content as needed
• Uses data & analytics to inform the development of efficient enhancements, lead generation, integration and content and campaigns
• Other duties and special projects as assigned

REQUIREMENTS

• Bachelor's Degree in Marketing (Required)
• 1 year of digital marketing experience
• 2 years of experience in web content management, UX design/management, and/or digital
• 2 years of web content management experience
• 2 years of socal media experience
• 2 years of email campaign experience
• 6 months web analytics, interactive design, social media trends, web development/design HTML and CSS
• Strong attention to detail with excellent organizational, marketing, and planning skills
• Ability to creatively problem solve and provide suggestions for process improvements, cost savings or alternative execution methods
• Basic understanding of Adobe Creative Cloud software offerings
• Positive attitude and strong collaboration skills with various stakeholder groups
• Excellent communication and presentation skills
• Demonstrated ability to grasp big picture objectives and move quickly from concepts to actions
• Flexible, autonomous leader who thrives in a fast-paced environment
• Strong working knowledge of Office 365
• Knowledge of project management tools such as Wrike, Sharepoint or Zendesk, preferred

BENEFITS

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty