What are the responsibilities and job description for the Digital Marketing Strategist position at Epic Web Studios?
Digital Marketing Strategist Job description
Epic Web Studios is a full-service digital marketing agency. Our mission is to provide cutting-edge web development and digital marketing services to clients that are not only streamlined but also both affordable and accessible for all users.
As a tight-knit team who feels passionately about what we do, our company culture can be described as collaborative, engaging, social, and fast-paced.
Role Overview:
As the Digital Marketing Strategy Lead, you will spearhead the development and execution of strategic plans to enhance our clients' web presence. Your focus will be on creating impactful SEO strategies and fostering strong client relationships.
Key Responsibilities:
- Strategic Development: Craft and implement comprehensive digital marketing strategies with a strong emphasis on SEO.
- Collaboration: Work closely with developers, designers, analysts, and copywriters to ensure cohesive strategy execution.
- Client Engagement: Maintain and nurture client relationships through regular communication and detailed analytics reporting.
- Continuous Improvement: Stay ahead of industry trends and integrate new tools and processes to optimize performance.
Qualifications:
- Educational Background: Degree in Marketing, Advertising, Analytics, or related field preferred.
- SEO Expertise: Proven experience in technical and local SEO, with proficiency in tools like Google Analytics and SEMrush.
- AI Proficiency: Utilize AI tools for data-driven decision-making and content optimization.
Core Competencies:
- Strategic Vision: Ability to set and execute strategic directions effectively.
- Communication Skills: Strong written and verbal communication for client and team interactions.
- Adaptability: Thrive in a fast-paced, ever-changing digital landscape.
Personal Attributes:
- Critical Thinker: Innovative problem-solving skills.
- Self-Motivated: Capable of working independently and collaboratively.
- Growth-Oriented: Eager to learn and adapt continuously.
Challenges:
- Data Storytelling: Effectively communicate insights through data.
- Expectation Management: Balance client and team demands with strategic goals.
Who You'll Work With:
At Epic, you’ll join a team of motivated creative thinkers with a wide range of talents. Our team loves to engage with one another on a variety of platforms to keep lines of communication open and workplace relationships strong. We enjoy walks around Downtown Erie, PA during lunch, happy hours at local restaurants and bars, as well as discussing our independent hobbies. What connects us most is our love of growth — on both personal and professional levels.
Job Type: Full-time
Pay Range: $45,000.00 - $60,000.00/year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
- No nights
- No weekends
Ability to commute/relocate:
- Erie, PA 16501: Reliably commute or planning to relocate before starting work (Required)
- Work Location: On-site in Erie, PA 16501
Preferred & Required Experience:
- Google Analytics: 1 year (Preferred)
- Looker Studio: 1 year (Preferred)
- SEO: 1 year (Required)
- Technical SEO: 1 year (Required)
- On-Page SEO: 1 year (Required)
- Common AI Tools: 1 year (Required)
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- Monday to Friday
- No weekends
Work Location: In person
Salary : $45,000 - $60,000