What are the responsibilities and job description for the Digital Marketing Manager (B2B) position at Life Science Connect?
About Us:
We are a media and publishing company at the heart of the life sciences industry. Our mission is to connect professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities. Our websites serve as trusted hubs for industry analysis, best practices, and professional growth. We are looking for someone to help us grow and engage these communities even further.
About the Role:
We are seeking a results-driven Digital Marketing Manager (B2B) to develop and execute marketing strategies that attract, convert, and engage our targeted audience segments. You will focus heavily on LinkedIn — leveraging both organic and paid tactics — to grow our subscriber base and deepen audience engagement. If you have a background in B2B marketing and a passion for connecting the right people with the right content, we would love to hear from you. This position will be at our Erie, PA location.
Key Responsibilities:
We are a media and publishing company at the heart of the life sciences industry. Our mission is to connect professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities. Our websites serve as trusted hubs for industry analysis, best practices, and professional growth. We are looking for someone to help us grow and engage these communities even further.
About the Role:
We are seeking a results-driven Digital Marketing Manager (B2B) to develop and execute marketing strategies that attract, convert, and engage our targeted audience segments. You will focus heavily on LinkedIn — leveraging both organic and paid tactics — to grow our subscriber base and deepen audience engagement. If you have a background in B2B marketing and a passion for connecting the right people with the right content, we would love to hear from you. This position will be at our Erie, PA location.
Key Responsibilities:
- Develop and execute multichannel digital marketing campaigns that leverage our content, events, and other resources to grow our audience of life sciences professionals across our portfolio of websites.
- Lead strategy and best practice development and implementation for our LinkedIn marketing efforts to increase subscriptions, registrations, and engagement.
- Create compelling, audience-focused messaging that resonates with targeted persona groups.
- Analyze campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.
- Collaborate with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities.
- Execute campaigns across additional digital channels (e.g., email, web push notifications, etc.).
- Stay up to date on industry and platform trends to continuously improve our approach and performance.
POSITION REQUIREMENTS
Required Education / Skills / Experience:
- 3 years of B2B social media marketing experience with a strong emphasis on LinkedIn (organic and paid campaigns)
- 5 years in digital marketing, copywriting, audience development, or digital publishing
- Demonstrated ability to craft and execute social media strategies that drive measurable results
- Excellent writing skills and the ability to distill complex ideas into engaging, digestible content
- Strong analytical skills; comfortable interpreting data to inform and improve performance
- Proven project management capabilities and high attention to detail
- Team player with excellent communication and collaboration skills
- Familiarity with current digital marketing platforms, tools, trends, and best practices
Preferred Skills / Experience:
- Experience marketing within the life sciences or another highly technical industry
- Hands-on marketing experience across channels including email, SEO, other social media, SMS, push notifications, etc
Life Science Connect offers a generous compensation package. In addition to a competitive salary, you'll enjoy:
- Medical/vision/prescription/dental coverage for you and your family
- 100% company-paid short- and long-term disability insurance
- 100% company-paid life insurance
- 401(k) with dollar-for-dollar company match up to 6%
- 15 vacation days and 6 personal days on day 1
- 13 company-paid holidays
Salary : $70,000 - $100,000
