Digital Communications Manager (CSPI)

The Center for Science in the Public Interest (CSPI) is a non-profit health-advocacy group based in Washington, DC, that focuses on nutrition and food safety. CSPI publishesNutrition Action Healthletter, the nation’s largest‑circulation health newsletter, and has led efforts that resulted in healthier diets, more-nutritious school foods, safer foods, and more honest food labeling. CSPI provides objective information to the public and represents citizens’ interests before legislative, regulatory, and judicial bodies. CSPI is supported largely by subscribers toNutrition Action Healthletter,individual donors, and foundation grants.

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We are seeking a creative thinker and energetic individual to manage CSPI’s digital communications and advocacy campaigns that inform our supporters and the public and mobilize them to act. This position reports to the Director of Communications and works collaboratively with staff across the organization using email and social media platforms to help advance CSPI’s public policy objectives.

Essential Duties and Responsibilities

• Serve as primary coordinator of CSPI’s content on Facebook, Twitter, Instagram, and other social media channels.
• Manage and nurture CSPI’s social media communities, including responding to messages, moderating comments, and growing CSPI’s number of followers.
• Work with program staff to devise social media plans that integrate with advocacy campaigns.
• Use metrics to determine the effectiveness of email campaigns and social media use.
• Stay current on industry trends and best practices in online communications for advocacy organizations.
• Coordinate email advocacy program, including building and scheduling outbound action alerts in Engaging Networks.
• Execute testing strategies, such as A / B testing, to optimize campaigns; and assist program staff with maximizing open- and click-through rates.
• Help draft action alerts; and social media copy and design graphics with an eye toward maximizing reach.
• Coordinate and participate in the development and implementation of strategies to grow CSPI’s email list.

Qualifications

To Apply

Please send a cover letter indicating relevant experience and interest, and résumé, tohr@cspinet.org . Please include “DCM-Web” in the email subject line.

CSPI offers a generous and comprehensive benefits package along with a healthy working environment. CSPI is an equal opportunity employer. Minorities, women, and persons with disabilities are encouraged to apply.

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