What are the responsibilities and job description for the Marketing Manager Job at Episciences Inc in Boise position at Episciences Inc?
The ideal candidate will be responsible for developing, implementing, and overseeing marketing strategies that promote the company's products or services. This role involves conducting market research, analyzing consumer behavior, and identifying target markets to enhance brand awareness and drive sales growth. The Marketing Manager will collaborate with cross-functional teams, manage marketing campaigns, and ensure alignment with the company's objectives and budget. Additionally, they will monitor campaign performance, analyze data-driven insights, and adjust strategies as needed to optimize results. Strong leadership, communication, and analytical skills are essential for success in this role.
What to expect in a Marketing Manager role at Episciences, Inc. :
An inclusive, casual business-like company culture
Company-paid medical, dental, vision, and life insurance coverages
Company matching retirement plan
Paid holidays (11 per calendar year)
Position Requirements :
Bachelor's degree in marketing, Business Administration, or related field preferred
5 years of experience in marketing, preferably within the skincare, beauty, or consumer goods industry
Management experience preferred
Strong understanding of digital marketing, analytics tools, and social media platforms
Demonstrated experience in brand management and product launch strategies
Excellent communication, presentation, and interpersonal skills
Strong analytical skills with the ability to translate data into actionable insights
Proficient in project management and multitasking in a fast-paced environment
Duties and Tasks :
Develop and implement comprehensive marketing plans that align with the company's business objectives, including product launches, promotional campaigns, and brand positioning efforts
Manage and enhance the Epionce brand identity to ensure consistency across all channels and audiences, including digital platforms, retail, and professional environments
Collaborate with a digital agency to execute digital marketing strategies, including social media, email marketing, and SEO
Collaborate with internal teams to create engaging content for various platforms, including print and digital assets for multiple audiences. Ensure that all content aligns with brand messaging
Conduct market research to identify trends, customer needs, and competitive landscape insights to inform marketing strategies and product development
Work with sales management to support promotional initiatives, product training, and sales tools that enhance customer engagement and drive sales
Manage the marketing budget effectively, ensuring that resources are allocated efficiently to maximize impact
Track and analyze the effectiveness of marketing campaigns and initiatives, providing regular reports and recommendations for improvement
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment
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