What are the responsibilities and job description for the Content Marketing Manager Job at Proof Inc in Boise position at Proof Inc?
A company is looking for a Content Marketing Manager to develop and execute a comprehensive content strategy.Key ResponsibilitiesConduct analysis of business objectives and audience preferences to create a data-driven content strategyDevelop and maintain a cohesive content calendar while collaborating with various teams to align content with broader campaignsImplement analytics to track KPIs and optimize content strategies across key platforms to enhance visibility and engagementRequired QualificationsOver 5 years of content marketing experience, preferably in a B2B SaaS environmentProven ability to create engaging content tailored to specific audiences, supported by a diverse portfolioExperience with analytics tools for measuring content effectiveness and optimizing performanceSkilled in developing multichannel content strategies, including social media and email marketingExperience in creating content across earned, owned, and paid channels
