What are the responsibilities and job description for the VP, Marketing and Communications, Digital Solutions position at Equifax?
Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.
We are hiring for the position of VP, EDS Marketing in our Boise, Idaho office. The position is responsible for developing and leading marketing strategies, coordinating product, pricing, M&A, branding and communication strategies with comprehensive sales support.
What you'll do
- Provide overall strategy and direction for all marketing segments including content / communications, growth marketing and product marketing and drive the achievement of defined revenue goals.
- Analyze competition, industry, and market trends with the ability to translate research findings into actionable tasks consistent with the marketing & product strategic plan.
- Develop policies, programs, and objectives for all product and service marketing activities for EDS
- Lead Market research, product planning and advertising functions to accomplish organization objectives
- Define and execute the brand strategy including content and metrics to provide competitive advantage, differentiation, enhanced perception and reinforce the reputation as a global leader.
- Define an integrated, multi-channel go-to-market strategy that drives both brand awareness and revenues.
- Execute customer acquisition and brand campaigns, with enhancement and refinement as appropriate based on observed channel performance and returns on marketing investment (ROMI).
What experience you need
What could set you apart
We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!
Primary Location : USA-ID-Boise
Function : Function - Marketing
Schedule : Full time
