What are the responsibilities and job description for the Marketing Manager position at Equine Network?
About Equine Network
Equine Network is the largest membership-based organization -delivering top-tier content, thrilling competitions, and a thriving community for horse enthusiasts. We've been at the forefront of the equine industry, offering industry-leading events, tech-driven services, exclusive memberships, and unparalleled media coverage tailored to riders, owners, and professionals alike.
We are looking for a dynamic and creative Marketing Manager to lead our content strategy, drive brand awareness, and engage our audience through compelling marketing campaigns designed to convert.
Job Summary
As a Marketing Manager, you will be responsible for developing and executing a comprehensive marketing content strategy that aligns with the business goals of the direct-to-consumer product lines. You will create, curate, and distribute high-quality content across multiple platforms to generate leads, improve customer engagement, and help achieve revenue goals.
Key Responsibilities
- In coordination with the team, develop and implement a marketing strategy that aligns with overall marketing and business objectives.
- Create and manage a content calendar to ensure consistent delivery of high-quality content.
- Develop SEO-driven content strategies to improve organic search rankings and website traffic.
- Write, edit, and optimize content for blogs, email campaigns, social media, and website pages.
- Collaborate with designers, creators, , and other team members to create engaging multimedia content.
- Project manage a variety of campaigns working cross-functionally to hit deadlines.
- Help plan, manage and execute industry events such as volunteer days and trade show events
- Analyze content performance using tools like Google Analytics, HubSpot, or SEMrush and adjust strategies accordingly.
- Manage and optimize content distribution across social media, email, and other marketing channels.
- Work with sales and product teams to ensure content aligns with customer needs and business objectives.
- Stay updated on industry trends and content marketing best practices to drive innovation in content creation.
Qualifications & Skills
Apply Today!
Eager to contribute to a company where your work truly matters? We invite you to apply! Submit your resume and a cover letter that highlights your skills and enthusiasm for this exciting opportunity.