Job Description
Job Description
Marketing Manager
Willoughby, OH, US
We are currently searching for a Marketing Manager to join our team!
The Company : Ericson Manufacturing Company engineers and manufactures temporary power, lighting and electrical safety products for commercial / industrial construction, facility maintenance and other industries. Family owned and operated since 1918, our mission is to safeguard jobsites with quality and innovative solutions with a commitment to products made in the USA that provide ease of use and longevity in the field.
Position Overview : Responsible for the development and execution of marketing programs in the areas of website management, digital marketing, customer promotion, advertising, social media, and special events. Understand and create content for specific markets and channels to generate marketing and sales qualified leads.
- Executes Ericson’s comprehensive strategic marketing plans and programs, both short and long range to support revenue & market objectives of organization.
Manage and create a holistic marketing strategy utilizing the tools available to generate revenue and track ROI :
HubSpot, Website, Google AdWords, Digital & Print Advertising, SEO, Marketing Campaigns, and Tradeshow Deployment.
Analyzes data and prepares reporting for management to show ROI on marketing activities.Stay up-to-date with digital marketing trends and potential new channels and strategies.Development, editing, and proofing of digital content that attracts qualified audience to our website (including email, landing pages, blog posts, whitepapers, case studies, webinars, infographics, etc.).Develop and grow new sales-qualified leads, including MQL’s, by converting site traffic through calls-to-action, landing pages, and lead generation content.Maintain website platforms through HubSpot and eCommerce to manage and measure marketing data and metricsCreate, develop and post video content.Manages the creation of marketing collateral materials including literature, specification sheets, features / function / benefit information, promotional materials and catalogue materials.Determines and implements the most effective methods and materials to promote each product.
Writes text and sends for publication all company press releases regarding company news or information.Collaborates with sales to develop promotional programs to increase sales.Brainstorms ideas with sales, product management and customer service based upon a review of sales activity against sales goals
Oversees development and production of promotional material. Identifies items and programs to be used to promote Ericson Manufacturing Company. Selects vendors based on quality, service and cost, and orders an appropriate number of quantities of each item.Executes methods for portraying Ericson to key end users and channel partners.Coordinates trade show booth and product presentations and writes text copy and coordinates any published information to be handed out at trade shows. Coordinates logistical activities in support of trade show activities.
Selects publications to be used for advertising Ericson products based on market penetration and readership.Writes or coordinates the development of all ad content as well as finalizes all conceptual layouts for graphical design. Times ads with important appropriate industry events to take advantage of increased exposure. Approves ad and submits to publications for digital / printing.Responsible for managing and developing all marketing department personnel.Establishes clear performance expectations and goals, and monitors quality and timeliness of work output.
Other duties as assigned.Minimum Skills, Experience and Education :
Bachelor’s degree in marketing, communications, or business related fieldMinimum of 5 years total work experience in marketing, at least 2 of which are in a manufacturing environmentHubspot experience required, certification a plus!High proficiency in Microsoft Office applications and all Adobe Creative Suite applications including InDesign and PhotoshopSome experience with video editingWebsite management and development experience preferred, but not requiredWorking knowledge of ERP systems preferred but not requiredExcellent written and verbal communication skills with ability to write effective ads, marketing collateral and press announcementsStrong work ethic with a positive and enthusiastic attitudeExcellent attention to detail and the ability to multitaskExperience in the electrical industry preferredEricson offers a competitive compensation and benefit program
Ericson is an EO employer.
