Marketing Coordinator

Erie County Community College (EC3) is a dynamic and comprehensive institution located in northwest Pennsylvania. EC3 is dedicated to expanding educational opportunities for Erie County’s diverse population by offering a range of associate degrees and certificate programs. With a strong commitment to workforce development, EC3 plays a vital role in strengthening the region’s economy by equipping individuals with the skills and knowledge needed to secure family-sustaining careers.

Position Overview

The Marketing Coordinator is responsible for supporting the development and execution of EC3’s marketing and communications strategies. This role plays a critical part in enhancing the institution’s visibility, strengthening brand awareness, and driving engagement with students, faculty, staff, and external stakeholders. The Marketing Coordinator will collaborate closely with the Executive Director of External Affairs & Strategic Planning to ensure alignment with the institution’s strategic goals and initiatives.

Key Responsibilities and Accountabilities

This list is meant to be representative and not exhaustive in nature. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Assist in the development and implementation of marketing plans, campaigns, and communication strategies to support student recruitment, faculty and staff engagement, and institutional growth.
• Manage EC3’s digital presence, including website updates, social media platforms, and digital advertising efforts.
• Develop content for various marketing materials, including brochures, newsletters, press releases, email campaigns, and social media posts.
• Coordinate and execute promotional events, sponsorships, and community engagement activities.
• Monitor and analyze marketing data and key performance metrics to optimize strategies and report effectiveness to leadership.
• Collaborate with internal departments to ensure consistent messaging and branding across all communication channels.
• Assist in managing relationships with external vendors, including graphic designers, media agencies, and print vendors.
• Maintain brand consistency across all institutional materials, ensuring adherence to EC3’s branding guidelines.
• Prepare marketing performance reports to track growth and success rates of campaigns.
• Support crisis communication efforts and public relations initiatives as needed.
• Stay up to date with industry trends, emerging marketing technologies, and best practices to continuously improve EC3’s marketing efforts.
• All other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2 years of experience in marketing, communications, or a related role.
• Proficiency in digital marketing tools, including social media management platforms.
• Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
• Experience in higher education marketing is preferred but not required.

Skills & Attributes

• Strong written and verbal communication skills with the ability to create compelling and innovative content.
• Strong analytical skills to measure campaign effectiveness and optimize marketing efforts.
• Attention to detail and ability to ensure accuracy in all communications.
• Strong interpersonal skills and ability to collaborate effectively across teams
• Commitment to EC3’s mission, values, and strategic priorities.

EEO Statement: Erie County Community College is committed to and affirms a policy of equal employment opportunity to all applicants, employees, and students without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, disability, genetic information, gender identification, status as a disabled or Vietnam era veteran, or any other legally protected characteristic and to provide each and every individual with the ability to work in a safe, productive, and professional work environment that is free from discriminatory practices.

Job Type: Full-time

Pay: $19.00 - $22.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Weekends as needed

Work Location: In person

Salary : $19 - $22