Marketing Manger

Job Description: Marketing Manager at Erie Preparatory Academy

About Erie Preparatory Academy (EPA):

Erie Preparatory Academy (EPA) is a distinguished boarding school nestled in Erie, Pennsylvania, situated on the serene shores of Lake Erie. As an affiliate of Cornerstone Prep Academy in Pittsburgh, PA, EPA offers a comprehensive program catering to students in grades 9-12, including postgraduate opportunities. Our institution prides itself on delivering a robust college preparatory curriculum, fostering student growth through a blend of academic rigors and extracurricular engagements.

Position Title: Marketing Manager

Job Summary:

We are looking for a creative and strategic Marketing Manager to lead Erie Prep’s global and local marketing efforts and help grow our student body. This role requires a deep understanding of localization, regional marketing nuances, and visual storytelling. You’ll be the go-to person for creating and executing campaigns that resonate across cultures—while also capturing the life of the school through photography and video at events, sports games, and community gatherings.

International Marketing & Localization

• Develop and execute global marketing strategies to attract international students from key regions.
• Create and localize marketing content (ads, landing pages, social media posts, brochures, email campaigns) to reflect regional languages, customs, and cultural expectations.
• Identify region-specific trends and student motivations to tailor Erie Prep’s messaging for various markets.
• Manage and grow Erie Prep’s digital presence across international platforms (Google, WeChat, WhatsApp, Line, etc.).
• Collaborate with education agents, recruitment partners, and overseas schools to amplify Erie Prep’s brand abroad.

Visual Content Creation

• Attend and document all major school events, including sports games, assemblies, cultural nights, and more.
• Capture high-quality photos and videos for use across Erie Prep’s website, social media, and promotional materials.
• Organize and maintain a media archive for internal and external use.
• Edit and package multimedia content for diverse audiences, ensuring alignment with Erie Prep’s brand and regional preferences.

Campaign Management & Reporting

• Plan and manage international ad campaigns (Google Ads, Meta, programmatic platforms).
• Use analytics tools to track campaign performance, optimize strategy, and report on ROI.
• Partner with admissions and communications teams to align marketing efforts with the student recruitment pipeline.

Qualifications & Experience:

• Bachelor's degree in Marketing, International Relations, Communication, or a related field (Master’s preferred).
• 3 years of experience in international marketing and, or education marketing.
• Demonstrated ability to localize content for global audiences.
• Proficiency with photography, videography, and media editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro, etc.).
• Experience managing international digital marketing campaigns.
• Excellent writing, editing, and cross-cultural communication skills.
• Ability to work flexible hours and attend events (including evenings and weekends) as needed.
• Excellent communication and interpersonal skills.
• Ability to travel internationally as needed.
• Passion for teaching and mentoring students, fostering intellectual curiosity and spiritual growth.
• Excellent communication, organization, and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment.
• Alignment with the school's Christian faith and values.

Preferred Skills:

• Experience working in a school or academic environment.
• Proficiency in Chinese is a plus.
• Experience working with CRM systems and student recruitment platforms.
• Strong analytical skills to measure marketing performance.

Submission Requirements:

• Resume
• Cover Letter
• Statement of Faith
• Successful completion of a background check upon offer.
• Completion of a drug test upon offer.

Job Type: Full-time

Pay: $30,000.00 - $40,000.00 per year

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $30,000 - $40,000