Americas Assurance Advisory Brand & Marketing (Forensics), Associate Director

Location : AtlantaOther locations : Anywhere in CountryDate : Jan 31, 2025Requisition ID : 1579060At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all.The opportunityEmploying a digital-first mindset, you will lead the planning and execution of marketing and brand strategies for Forensics within the Assurance service line. Focusing on business challenges of our current and future clients, you will take a client-centric solution focused approach, as you team with the subservice line leadership in driving market efforts externally, using tactics such as awareness marketing, demand generation programs, thought leadership development and more.A key focus will be to strengthen and build the brand in the market while enabling our client-serving executives to drive revenue growth. You will be expected to translate strategic vision into actionable brand and marketing programs that deliver measurable results.We are looking for an innovative, creative thinker with strong business acumen who is a strategic, collaborative, and consultative marketer and achieves timely execution of marketing deliverables.Your key responsibilitiesIntegrate business insights into marketing strategies and supporting solution programs that align with Forensics priorities.Work with senior Forensics leadership including Business Development, Markets, Sector leaders, and BMC peers at the Global, Americas and Region levels to execute a best-in-class, integrated program.Define a holistic Americas Forensics brand and marketing strategy that is focused on key buyers and issues.Grow and optimize the Forensics digital footprint, including ey.com and social media channels.Leverage global content and work with US SMRs to create new assets and collateral to drive awareness and preference for Forensics services.Collaborate with Markets and Sector teams to develop unique programs based on business issues.Lead relationships with agencies and partners (e.g., creative and media agencies).Team with the Forensics Communications & Engagement leader to strengthen the ability of our Partners, Principals and Managing Directors to take the Forensics story to market.Skills and attributes for successProven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives.Ability to think strategically about marketing and brand priorities and articulate the rationale for a specific approach.Ability to project manage complex programs and drive relationship building efforts at all levels, internally and externally.Manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage outside vendors.Coach and counsel team members and the ability to lead without authority.Manage multiple projects, under pressure and to tight deadlines.Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Google Analytics / AdWords) to target buyers, benchmark campaigns and track ROI.To qualify for the role, you must haveMinimum of 10 years of experience in marketing.Bachelor’s degree in Business, Marketing or related field, MBA desired.Strong business acumen, critical thinking, and analytical thinking skills.Excellent written and verbal communication skills (including presentations).Excellent project management skills, team building and interpersonal communication skills.Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences.Poise and confidence to professionally interact with various levels of leadership.Strong understanding of business factors affecting our clients and our markets.Ideally, you’ll also haveA knowledge of Assurance business specifically, Forensics and experience working with legal teams.Experience operating in virtual teams.What we offerWe offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business.Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.Success as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs.EY accepts applications for this position on an on-going basis. If you can demonstrate that you meet the criteria above, please contact us as soon as possible.EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.#J-18808-Ljbffr