Americas Assurance Advisory Brand & Marketing (Forensics), Associate Director

Location : AtlantaOther locations : Anywhere in CountryDate : Jan 31, 2025Requisition ID : 1579060At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all.The exceptional EY experience. It's yours to build.Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through integrated marketing programs, you’ll provide a wide range of marketing services to internal and external audiences, including current and future clients, employees, alumni, regulators, the media, and the communities within which we operate.The opportunityEmploying a digital-first mindset, you will lead the planning and execution of marketing and brand strategies for Forensics within the Assurance service line. Focusing on business challenges of our current and future clients, you will take a client-centric solution-focused approach, as you team with the subservice line leadership in driving market efforts externally, using tactics such as awareness marketing, demand generation programs, thought leadership development, and more.A key focus will be to strengthen and build the brand in the market while enabling our client-serving executives to drive revenue growth. You will be expected to translate strategic vision into actionable brand and marketing programs that deliver measurable results.We are looking for an innovative, creative thinker with strong business acumen who is a strategic, collaborative, and consultative marketer and achieves timely execution of marketing deliverables.Your key responsibilitiesIntegrate business insights into marketing strategies and support solution programs that align with Forensics priorities.Work with senior Forensics leadership, including Business Development, Markets, Sector leaders, and BMC peers at the Global, Americas, and Region levels to execute a best-in-class, integrated program.Define a holistic Americas Forensics brand and marketing strategy focused on key buyers and issues.Grow and optimize the Forensics digital footprint, including ey.com and social media channels.Leverage global content and work with US SMRs to create new assets and collateral to drive awareness and preference for Forensics services.Collaborate with Markets and Sector teams to develop unique programs based on business issues.Lead relationships with agencies and partners (e.g., creative and media agencies).Team with the Forensics Communications & Engagement leader to strengthen the ability of our Partners, Principals, and Managing Directors to take the Forensics story to market.Skills and attributes for successProven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives.Ability to think strategically about marketing and brand priorities and articulate the rationale for a specific approach.Ability to project manage complex programs and drive relationship-building efforts at all levels, internally and externally.Manage relationships with external agencies, effectively articulating business needs and KPIs.Coach and counsel team members and lead without authority.Manage multiple projects under pressure and to tight deadlines.Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Google Analytics / AdWords).To qualify for the role, you must haveMinimum of 10 years of experience in marketing.Bachelor’s degree in Business, Marketing or related field; MBA desired.Strong business acumen, critical thinking, and analytical skills.Excellent written and verbal communication skills.Excellent project management skills and interpersonal communication skills.Must be able to articulate complex subject matter in a straightforward manner.Strong understanding of business factors affecting our clients and our markets.Ideally, you’ll also haveA knowledge of Assurance business specifically, Forensics and experience working with legal teams.Experience operating in virtual teams.What we offerWe offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $127,300 to $267,300. The salary range for New York City Metro Area, Washington State and California is $159,100 to $278,400. Individual salaries within those ranges are determined through a wide variety of factors. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.Success as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Transformative leadership : We’ll give you the insights, coaching, and confidence to be the leader the world needs.Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs.EY accepts applications for this position on an ongoing basis. If you can demonstrate that you meet the criteria above, please contact us as soon as possible.EY exists to build a better working world, helping to create long-term value for clients, people, and society and build trust in the capital markets.For those living in California, please click here for additional information.EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity / expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and need assistance applying online or need to request an accommodation, please call 1-800-EY-HELP3.#J-18808-Ljbffr

Salary : $127,300 - $267,300