ECommerce Advertising & Brand Support Specialist

Job Title: ECommerce Advertising & Brand Support Specialist

Department: Ecommerce and Marketplace Operations

About Us:

At Esbenshade’s, we’re more than just a garden center — we’re a family-owned business with deep roots and a passion for helping brands grow online and in-store. Our team thrives on innovation, creativity, and the entrepreneurial spirit that has shaped our success for over 60 years. We believe in empowering our people, building strong vendor partnerships, and maintaining a culture that values both hard work and a sense of family. Join us and be part of a company that’s growing fast, thinking big, and staying true to its core values.

Come grow your career with a family business that's building brands for the future, and help brands thrive online!

Position Summary

The Ecommerce Advertising and Brand Support Specialist is responsible for assisting in the management of advertising initiatives, marketplace brand support, marketing collaborations, and vendor coordination across multiple ecommerce platforms including Amazon, Walmart, Wayfair, and direct brand partnerships. This role bridges advertising execution, marketplace optimization, and communication between vendors and internal teams, ensuring efficient marketing operations and brand consistency.

Job Description

Key Responsibilities:

Advertising Management

· Assist in managing advertising campaigns across Amazon, Walmart, Wayfair, and other ecommerce platforms.

· Set up and optimize advertising campaigns, including Sponsored Products, Sponsored Brands, and Display campaigns (including managing budgets and ACOS targets).

· Monitor campaign expenses, adjust budgets to reach internal goals.

Marketing Collaborations and Influencer Coordination

· Identify and reach out to potential social media influencers and brand collaboration opportunities.

· Manage influencer agreements, track product shipments, and oversee project
deliverables.

· Collaborate with third parties to expand brand presence through additional marketplace programs.

Brand and Vendor Support

· Draft, edit, and finalize advertising agreements and vendor contracts.

· Manage advertising credits and commitments for specific vendors according to contract terms.

· Organize and maintain shared files related to vendor advertising contracts and documents.

Data Management and Reporting

· Pull sales and advertising reports from Seller Cloud and marketplace dashboards.

· Edit reports to remove confidential data (such as sales dollars) before sharing with
vendors.

· Track vendor-specific advertising performance and assist with quarterly review preparation.

Marketplace Content Support

· Ensure product listings and advertising creative meet brand standards and marketplace guidelines.

· Confirm product data integrity (especially UPC management) when importing/exporting SKU and listing data.

· Assist with onboarding new advertising and marketing partners such as Quartile.

Internal Process and Communication

· Schedule internal and external meetings (e.g., quarterly vendor reviews).

· Manage team communication for marketing tasks and project timelines.

· Organize letters and documentation for seller communications and brand protection
initiatives.

Skills and Qualifications:

· 1 year of experience in ecommerce advertising or marketing support preferred.

· Strong knowledge of 3rd party marketplace advertising platforms.

· Proficient with Microsoft Excel (experience with CSV import/export, data cleanup).

· Ability to manage multiple projects with strong attention to detail.

· Excellent written and verbal communication skills.

· Familiarity with multichannel ecommerce platforms a plus.

· Comfortable working in a fast-paced, family business environment.

Personal Attributes:

· Self-starter with a proactive mindset.

· Comfortable balancing structured tasks with creative projects.

· Strong sense of responsibility and ownership over assigned work.

· Committed to maintaining professionalism in internal and external communications.

Work Environment:

· Hybrid (remote and in-office, depending on workload and business demands).

Job Type: Full-time

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Lititz, PA 17543 (Required)

Ability to Relocate:

• Lititz, PA 17543: Relocate before starting work (Required)

Work Location: Hybrid remote in Lititz, PA 17543