What are the responsibilities and job description for the Marketing Manager position at ESPO Corporation?
Job Title: Marketing Manager
Location: Crystal Lake, IL
Job Type and Duration: Direct Hire
Pay range: $130k - $150k/yr
The Marketing Manager will be responsible for managing the marketing of our Company's motion control product line. They are responsible for the overall marketing strategy for the Company and developing and executing the marketing plans based on the portfolio’s strategic objectives. This individual will also develop product positioning in the marketplace, oversee market research, monitor competitive activity, identify customer needs, and establish pricing strategies in collaboration with other stakeholders.
Job Duties and Responsibilities:
Marketing
1. Maintains marketing ownership of Company's product portfolio and website to achieve revenue growth and margin targets
2. Oversees the management and optimization of Company's website, ensuring an exceptional user experience and strong lead generation capabilities
3. Leads the development and execution of the Company ecommerce strategy in alignment with overall business goals
4. Manages tradeshow planning and on-site execution to accomplish show goals
5. Develops business plans and product positioning in the marketplace, oversee market research, monitor competitive activity, identify customer needs, and establish pricing strategies in collaboration with other stakeholders
6. Develops strategies to penetrate target customer segments and monitor the success of that action plan to ensure its viability
7. Monitors website performance metrics and uses data to create strategies for improvement. Shares insights with leadership and highlight opportunities for future content development
8. Ensures all content aligns with brand messaging and resonates with target audiences to drive engagement and conversions
9. Evaluates current marketing infrastructure and strategies and drives continuous improvement for ecommerce
10. Analyzes customer and internal reports on ecommerce activity and performance, discusses the findings with the cross-functional team and proposes new strategies to improve results
11. Uses quantitative and qualitative analyses to translate customer needs into recommendations to evaluate a product’s performance
12. Maintains a continuous improvement mindset while demonstrating the ability to drive marketing projects to success
13. Creates and leads presentations for both internal and external stakeholders as necessary.
Product Management
1. Collaborates with Sales and Engineering on new product development and product management activities
2. Prepares go-to-market strategy plans for current and upcoming product launches
3. Manages the product life cycle from product launch to market decline. Effectively coordinates and communicates the information to all relevant stakeholders
4. Coordinates and facilitates the Biannual National Sales meetings designed around the learning objectives established by the President and Sales Management each year
5. Evaluates strategies for product launches to ensure products are properly positioned and that brochures, sales sheets and supporting materials will launch products successfully and stimulate sales
6. Travels 20% to 40% depending on tradeshow schedule and business needs.
Job Qualifications: Knowledge, Skills, and Abilities
1. Proven success in developing digital and traditional marketing plans and campaigns
2. Excellent written and verbal communication skills
3. Excellent presentation skills
4. Excellent organization skills
5. Meticulous attention to detail
6. Ability to resolve day-to-day issues
7. Ability to properly prioritize activities.
Experience
1. Bachelor’s Degree in Marketing, Business, or Engineering, required
2. Minimum five years of experience in commercial marketing and product management in the automation industry or in Industrial Manufacturing
3. Thorough understanding of the automation industry
4. Proven track record in delivering results for new product launches
5. Demonstration of project and team leadership
6. Experience in business strategy, market and customer segmentation, competitive product benchmarking and financial analysis (ROI, pricing, scenario analysis).
Digital / Website Marketing
• Manage SEO initiatives to drive organic traffic. Regularly analyze the website's performance, conduct keyword research, and implement on-page and technical SEO improvements.
• Monitor performance metrics and make data-driven optimizations to improve campaign results and achieve organizational goals.
• Use analytics tools (Google Analytics, HubSpot, etc.) to make data-driven decisions and continuously optimize campaigns.
Ecommerce • Drive the overall E-commerce marketing strategy
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
ESPO Corporation
www.espocorp.com
630-789-2525
View all open jobs at www.espocorp.com/jobs
Leaders in Technical Recruiting & Staffing since 1965
ESPO has a comprehensive benefit package which includes PTO, Group Health and Dental Insurance, 401k. etc after you have satisfied the necessary waiting periods.
We are an Equal Opportunity Employer and value the benefits of diversity in our workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity and expression, national origin, disability, protected Veteran status, or any other attribute or protected characteristic by law.
Location: Crystal Lake, IL
Job Type and Duration: Direct Hire
Pay range: $130k - $150k/yr
The Marketing Manager will be responsible for managing the marketing of our Company's motion control product line. They are responsible for the overall marketing strategy for the Company and developing and executing the marketing plans based on the portfolio’s strategic objectives. This individual will also develop product positioning in the marketplace, oversee market research, monitor competitive activity, identify customer needs, and establish pricing strategies in collaboration with other stakeholders.
Job Duties and Responsibilities:
Marketing
1. Maintains marketing ownership of Company's product portfolio and website to achieve revenue growth and margin targets
2. Oversees the management and optimization of Company's website, ensuring an exceptional user experience and strong lead generation capabilities
3. Leads the development and execution of the Company ecommerce strategy in alignment with overall business goals
4. Manages tradeshow planning and on-site execution to accomplish show goals
5. Develops business plans and product positioning in the marketplace, oversee market research, monitor competitive activity, identify customer needs, and establish pricing strategies in collaboration with other stakeholders
6. Develops strategies to penetrate target customer segments and monitor the success of that action plan to ensure its viability
7. Monitors website performance metrics and uses data to create strategies for improvement. Shares insights with leadership and highlight opportunities for future content development
8. Ensures all content aligns with brand messaging and resonates with target audiences to drive engagement and conversions
9. Evaluates current marketing infrastructure and strategies and drives continuous improvement for ecommerce
10. Analyzes customer and internal reports on ecommerce activity and performance, discusses the findings with the cross-functional team and proposes new strategies to improve results
11. Uses quantitative and qualitative analyses to translate customer needs into recommendations to evaluate a product’s performance
12. Maintains a continuous improvement mindset while demonstrating the ability to drive marketing projects to success
13. Creates and leads presentations for both internal and external stakeholders as necessary.
Product Management
1. Collaborates with Sales and Engineering on new product development and product management activities
2. Prepares go-to-market strategy plans for current and upcoming product launches
3. Manages the product life cycle from product launch to market decline. Effectively coordinates and communicates the information to all relevant stakeholders
4. Coordinates and facilitates the Biannual National Sales meetings designed around the learning objectives established by the President and Sales Management each year
5. Evaluates strategies for product launches to ensure products are properly positioned and that brochures, sales sheets and supporting materials will launch products successfully and stimulate sales
6. Travels 20% to 40% depending on tradeshow schedule and business needs.
Job Qualifications: Knowledge, Skills, and Abilities
1. Proven success in developing digital and traditional marketing plans and campaigns
2. Excellent written and verbal communication skills
3. Excellent presentation skills
4. Excellent organization skills
5. Meticulous attention to detail
6. Ability to resolve day-to-day issues
7. Ability to properly prioritize activities.
Experience
1. Bachelor’s Degree in Marketing, Business, or Engineering, required
2. Minimum five years of experience in commercial marketing and product management in the automation industry or in Industrial Manufacturing
3. Thorough understanding of the automation industry
4. Proven track record in delivering results for new product launches
5. Demonstration of project and team leadership
6. Experience in business strategy, market and customer segmentation, competitive product benchmarking and financial analysis (ROI, pricing, scenario analysis).
Digital / Website Marketing
• Manage SEO initiatives to drive organic traffic. Regularly analyze the website's performance, conduct keyword research, and implement on-page and technical SEO improvements.
• Monitor performance metrics and make data-driven optimizations to improve campaign results and achieve organizational goals.
• Use analytics tools (Google Analytics, HubSpot, etc.) to make data-driven decisions and continuously optimize campaigns.
Ecommerce • Drive the overall E-commerce marketing strategy
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
ESPO Corporation
www.espocorp.com
630-789-2525
View all open jobs at www.espocorp.com/jobs
Leaders in Technical Recruiting & Staffing since 1965
ESPO has a comprehensive benefit package which includes PTO, Group Health and Dental Insurance, 401k. etc after you have satisfied the necessary waiting periods.
We are an Equal Opportunity Employer and value the benefits of diversity in our workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity and expression, national origin, disability, protected Veteran status, or any other attribute or protected characteristic by law.
Salary : $130,000 - $150,000
