What are the responsibilities and job description for the Travel Retail Americas Corporate Account Executive position at Estee Lauder?
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. ELC Travel Retail Americas is seeking a Corporate Account Executive to join the team. The Corporate Account Executive will support the Corporate Account Manager (CAM) in doing sell-in of all brands for one or several retailers.
Description
⁃ Responsible for driving eCommerce in diverse channels through closely working with brands
⁃ Primarily responsible for defining eCommerce strategy and roadmap to improve brands' awareness and consumer engagement
⁃ If needed, discover potential new channel to generate eCommerce revenue
ACCOUNTABILITIES
1. Business intelligence
⁃ Develop short and long term eCommerce strategy and roadmap in line with Brands and Affiliate strategies
⁃ Identify opportunities to grow online sales and recruit potential new channels
⁃ Conduct competitive and market analysis
⁃ Provide eCommerce consultation and advice to Brands and share best practices within the Region and Affiliates
⁃ eCommerce channel business P&L management
2. Online marketing management
⁃ Plan, manage and execute eCommerce strategies and programs for Brands
⁃ Take ownership of Brands' consolidated annual, quarterly and monthly campaign calendars
⁃ Define business requirements, operational metrics and KPI for campaign measurement
⁃ Proactively identify and resolve issues that occur during the course of campaign execution
⁃ Execute and analyze programs to ensure and maximize effectiveness and produce optimal ROI at a corporate level
3. Planning and tracking
⁃ Conduct weekly or monthly business reviews with Brands
⁃ Evaluate eCommerce campaigns and spending effectiveness
⁃ Analyze and explain site metrics trends and recommend analytics⁃driven changes to Brands
⁃ Research and monitor eCommerce trend in current brands' homepage and retailer sites (or other new channels) and leverage it to the strategies which reflect digital landscape and channel⁃specific needs
⁃ Analyze current eCommerce business and confront competitive challenges for future opportunities
4. Operational effectiveness
⁃ Liaise with Regional and Affiliate stakeholders to manage brands' eCommerce activities
⁃ Build and maintain cooperative relationships and communication channels with Brands and respective corporate teams
⁃ Effectively communicate issues and learnings to key stakeholders
⁃ Manage multiple vendor and agency relationships
Qualifications
Education
⁃ University⁃level education or equivalent
Experiences
⁃ Minimum 3 years' experience in E⁃commerce and online marketing field Functional Competencies
⁃ Strong strategic and analytical mindset to lead and execute new initiatives
⁃ Ownership and vision for Online Marketing field
⁃ Good communication and interpersonal skill to well cooperative with diverse stakeholders
⁃ Proactive and entrepreneur spirit with creativity
⁃ Knowledge of cosmetics or female targeted marketing desirable
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. ELC Travel Retail Americas is seeking a Corporate Account Executive to join the team. The Corporate Account Executive will support the Corporate Account Manager (CAM) in doing sell-in of all brands for one or several retailers.
Skills & Performance
- Good knowledge of MS Office tools, especially Excel
- Knowledge of business/commercial/financial acumen
- Understanding and experience in retail sales and commercial management (including productive B2B relationships)
- A passion for prestige skin care/cosmetics (desirable)
Competencies
- Strategic, analytical mindset and quantitative skills with data-driven orientation and understanding of applied digital metrics and creative thinking about testing methodologies
- Detail oriented
- Positive attitude and ability to always bring ideas to the table.
- Possess strong organizational skills with the ability to set priorities, multi-task and meet deadlines.
- Strives for excellence through a pro-active execution focused approach and optimize campaigns to deliver results
- Ability to define processes
- Action oriented
- Balance between working independently and collaboratively
- Self-motivated and positive, but also aligns and engages in the team vision
- Excellent interpersonal skills to build relationships and navigate multiple teams
- Communication and presentation skills (listening, sharing information, PowerPoint and Excel and digital/social media plans with clarity)
