What are the responsibilities and job description for the Marketing Manager-III position at eTeam?
Job Title : Marketing Manager-III
Job Location - Remote
Duration - 6 months with potential extension
About the Team :
Integrated Marketing brings value to Dashers by informing client's product strategy.
We identify audience needs, communicate the value of our products and services, and nurture engagement through marketing campaigns and programs.
The team is small yet mighty and growing quickly.
This Product Marketing role would sit beneath the Integrated Marketing Org.
About The Role :
As a Product Marketing Manager, you are a team player who leads by example.
You approach problems with a growth and performance mindset while incorporating your storytelling talent to ensure a successful campaign or product launch.
You collaborate with marketing, product management, operations, engineering, and creative teams to assist in discovering improved tools and solutions to achieve financial independence.
You will engage in national-scale GTM launches and agile operational tests to aid in the development and scaling of in-app products and new pay model initiatives.
You'll support strategic product marketing initiatives that drive awareness, adoption, and excitement of existing pay, financial, and experience products for customers, resulting in outsized impact for them and our business.
You'll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives.
You'll collaborate with research teams, such as UXR and Audience Insights, to identify and synthesize customer needs, trends, and early opportunities for us to explore.
You're Excited About This Opportunity Because You Will...
1. Drive 0-1 development and strategic bets for new fintech business cases / products.
- Help set and execute business KPIs for zero-to-one initiatives.
- Inform key learnings and develop plans to tackle opportunities for future growth.
- Partner with Product, Engineering, and Analytics to develop client's next financial services offerings.
2. Own go-to-market strategy and execution.
3. Drive customer research and insights :
4. Execute marketing campaigns and testing :
5. Cross-functional leadership :
We're Excited About You Because...
