What are the responsibilities and job description for the Social Media Marketing Specialist (Part-time and Remote with Travel) position at Eternal Jewelry?
Overview: We are a small, growing online jewelry business seeking a creative and results-driven social media marketer to help drive sales and engagement through performance marketing on TikTok and Instagram.
NOTE: The role is mostly REMOTE however you will need to come to the studio and events to shoot content
Responsibilities:
- Plan, create, and manage paid advertising campaigns on TikTok and Instagram to drive conversions and sales.
- Create engaging, trend-aware short-form video content, images, and graphics for ads.
- Edit video and photo content tailored specifically for TikTok and Instagram ads.
- Continuously optimize campaigns to achieve target ROI and minimize cost-per-acquisition.
- Develop clear audience targeting and segmentation strategies.
- Conduct A/B testing on creative elements, copy, and landing pages.
- Monitor analytics, measure ad performance, and regularly report results.
Required Skills & Qualifications:
- Proven experience running and scaling paid social campaigns, especially on TikTok Ads Manager and Meta Ads Manager (Instagram).
- Demonstrated skill in creating and editing engaging short-form videos and graphics for social media ads.
- Strong knowledge of trends and creative best practices specific to TikTok and Instagram.
- Ability to use basic video editing software/apps (CapCut, Adobe Premiere Rush, Canva, etc.).
- Data-driven approach with proficiency in analyzing campaign performance and adjusting strategies accordingly.
- Experience with Shopify or other e-commerce platforms is highly preferred.
- Background or strong interest in jewelry, fashion, or related lifestyle sectors is a bonus.
Ideal Candidate Profile:
- Freelancer or contractor available approximately 10-20 hours per week.
- Creative, proactive, and able to independently identify and execute new content ideas.
- Passionate about social media trends, particularly within fashion and jewelry niches.
- Organized, detail-oriented, and reliable in managing timelines and deliverables.
How to Apply:
- Please provide examples of past paid social media campaigns you've managed, including examples of ad creatives you have personally created or edited.
- OR website to your portfolio
- PLEASE PROVIDE PORTFOLIO
Job Types: Part-time, Contract
Pay: $25.00 - $35.00 per hour
Benefits:
- Flexible schedule
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: Hybrid remote in Newtown, PA 18940
Salary : $25 - $35