YouTube Channel Manager (U.S. Remote eligible)

YouTube Channel Manager

Full-time, Irondale (Birmingham), AL. Remote eligible

HOW YOU WILL IMPACT THE BIG PICTURE:

As YouTube Channel Manager, you will oversee our high-visibility YouTube channels (1M subscribers) and drive a cohesive content strategy to expand reach and deepen engagement with diverse audience segments. Recognized as the world’s largest streaming platform, YouTube stands at the tip of the spear in our mission to bring the Gospel to the next generation—offering EWTN one of its greatest opportunities to connect with young souls seeking hope and truth. You will collaborate with production, social media, and marketing teams to produce engaging, faith-centered videos that resonate with both longtime viewers and those new to the Catholic faith. In this role, you will help people encounter Christ more deeply and personally, bridging the gap between a 45-year legacy and a new generation that urgently needs to hear the Gospel.

WHAT YOU WILL DO:

• Develop and implement a strategic YouTube plan that grows subscribers, increases engagement, and fosters meaningful connections with legacy and younger audiences.
• Collaborate with marketing and social media colleagues to create integrated campaigns that guide viewers to EWTN’s platforms and help deepen their relationship with the Catholic faith.
• Analyze channel performance through YouTube Studio and other analytics tools, transforming data into actionable steps that drive watch time, retention, and audience growth.
• Coordinate daily with production and content teams to curate videos that faithfully represent the Catholic tradition, leveraging your spiritual insight to ensure authenticity and relevance.
• Optimize uploads and live streams for maximum impact using best practices in titles, descriptions, tags, thumbnails, end cards and SEO techniques that help viewers discover and share our content.
• Serve as the voice of the channel’s subscribers by monitoring comments and feedback, suggesting improvements or new directions based on audience needs and trends.
• Communicate results, insights, and recommendations to the Chief Digital Officer, highlighting opportunities to reach more souls and bring them closer to Christ.
• Uphold and champion EWTN’s values and charism, ensuring all YouTube content remains consistent with the network’s mission and identity.

ABOUT YOU:

• Bachelor’s degree or equivalent experience.
• 3 years managing successful YouTube channels, ideally within the media industry.
• Deep familiarity with YouTube best practices, SEO, video editing, and basic graphic design.
• Proven track record using analytics to guide content strategy and achieve key targets.
• Excellent communication and collaboration skills.
• Ability to monitor and adapt quickly to evolving digital trends and best practices.
• Familiarity and interest in applying AI tools to content creation and marketing.
• Practicing Catholic who understands and supports EWTN’s mission, combining social media expertise with genuine spiritual passion.
• Deep appreciation for EWTN’s mission and desire to make a meaningful impact.

WHAT YOU’LL LOVE ABOUT WORKING HERE:

• We offer a career with purpose! Apply your God-given talents, knowing your contributions help to advance EWTN’s mission of sharing the Gospel with the world.
• Caring environment.  We value the importance of family/life balance and welcome you as an EWTN family member, not just an employee.
• Worship at work! Freedom to participate in Mass, visit the chapel for prayer or attend an annual retreat.
• Competitive salary and comprehensive benefits package including Health, Dental, Vision, Life & Disability insurance and Retirement Savings Plan.
• 11 Paid Holidays and generous Paid Time Off program.
• Tuition reimbursement for online continuing education and degree programs through our partnership with Catholic International University.
• Ability to learn alongside legacy employees while bringing new ideas to the growing team!