REGIONAL FIELD MARKETING MANAGER

KEY RESPONSIBILITIES

Employee Recruitment

• Recruit, onboard, and manage brand ambassadors.
• Create incentive programs to drive engagement and performance among field representatives.
• Monitor team performance and provide coaching to optimize results.

Event Planning and Execution:

• Plan, organize, and execute B2B partnerships, product sampling, pop ups and other marketing events on and off-site.
• Manage all event logistics, including setup, registration, and teardown.
• Develop and distribute promotional materials and manage event marketing campaigns.
• Work with GM to create BEOs for planned events, when needed

Sales Support:

• Generate and qualify leads through various field activities.
• Collaborate with sales team to understand their needs and support their efforts.
• Engage with customers and prospects to promote products and services.

Brand Awareness:

• Ensure consistent brand messaging across all field marketing activities.
• Tailor marketing campaigns to fit local markets and demographics.
• Develop and maintain relationships with local partners, vendors, and influencers.

Data Analysis and Reporting:

• Monitor the performance of field marketing campaigns and events.
• Analyze data to report on the effectiveness of marketing strategies and initiatives.
• Use insights from data to refine and improve marketing activities.

Reputation Management

• Monitor and track reviews on all major platforms (e.g., Google, Yelp, TripAdvisor) to ensure consistent and timely responses.
• Respond promptly and professionally to all customer reviews across all applicable platforms, addressing both positive feedback and resolving negative experiences. Work hand in hand with operations team.
• Implement strategies to improve and maintain an average rating of 4.0 or higher on all review platforms.
• Analyze review trends and provide actionable insights to management for continuous improvement in customer satisfaction and service quality.

Budget Management:

• Allocate and manage budgets for various field marketing activities.
• Ensure that all activities are cost-effective and within the allocated budget.

Communication and Coordination:

• Act as a liaison between marketing and operations teams to ensure strong and accurate communication.
• Regularly update all team members on campaign progress and results.
• Help aide in building the morale and culture of our entire staff to be the best in class.

Brand Ambassador Leadership:

• Build personal relationships with consumers and learn as much as possible about them and their network.
• Build relationships with staff (brand ambassadors) and earn their buy-in for events and marketing efforts.
• Teach staff how to be an extension of field marketing initiatives.
• Take lead on celebrating and recognizing our staff (birthdays, personal accomplishments, professional wins) and develop systems to do so

Market Research:

• Conduct competitive analysis and gather data on competitors' field activities.
• Conduct surveys and gather feedback to understand customer needs and preferences.

ENSURE WE WIN!

WHAT’S NEEDED TO ACHIEVE SUCCESS

• Excellent verbal and written communication skills.
• Strong project management and organizational skills.
• Proficient in data analysis and reporting.
• Creative thinker with the ability to develop innovative events and sales strategies.
• Strong interpersonal skills and the ability to build and maintain relationships.
• Flexibility to travel as required for events and field activities.
• Hold your fellow co-workers accountable for their jobs so that you can succeed at yours.
• Aide in the development and well-being of all members of your team.
• Diligently study your competitors and strive to beat them.
• Invest in yourself outside of work, and ensure that you continue to grow physically, mentally, and spiritually.

STANDARDS BY WHICH YOU WILL BE EVALUATED

• How well you execute tasks given to you
• Quarterly Objectives and Key Results
• Weekly KPIs
• Evaluation by your co-workers above and below you
• Innovations and competitive advantages you bring to the table
• Employee Personal Development Plan
• Annual review

COMPENSATION PLAN

• $65,000 base salary
• Quarterly bonus opportunities
• PTO
• 50% discount at Ethos concepts (not to be abused)

WORK SCHEDULE

• Whatever it takes to win, including nights, weekends and holidays