Retention Marketing Manager

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range

$96,000.00 - $124,000.00

What’s the role?

We’re looking for a Retention Marketing Manager to reach our sellers and help deliver the tools and education to help them manage their small businesses. You will build personalized seller experiences through multi-channel campaigns, including the opportunity to use predictive intelligence and robust automation tooling.

You will be responsible for developing and implementing comprehensive multi-channel strategies to improve seller engagement and drive the adoption of Etsy's tools and services. You will collaborate closely with cross-functional teams, including Marketing Analytics, Seller Marketing, and Product Marketing, to align initiatives with our strategic product priorities and Etsy’s long-term company strategy. This role requires a strategic problem solver with a strong background in retention and email marketing, excellent analytical skills, and the ability to collaborate effectively across teams to drive seller engagement and achieve key business objectives.

This is a full-time position reporting to the Manager, Seller Retention & Engagement Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support

you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

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What does the day-to-day look like?

• Shape the Seller Engagement roadmap: Play a part in the development of a long-term Seller REM roadmap, delivering prioritized projects, experiments, and campaigns that align with Etsy's strategic objectives.
• Define & implement multi-channel marketing strategies: Build and implement multi-channel strategies in partnership with Marketing Analytics and Seller Marketing teams. Define target audiences, determine contact frequency, improve customer experience, and establish automation requirements to optimize engagement.
• Apply expertise to drive impact: Leverage your deep understanding of email, push, and in-app messaging channels to inform discussions and decisions, ensuring the effective execution of campaigns that meet or exceed goals.
• Drive product actions through cross-functional collaboration: Partner with Product Marketing and other teams to increase seller awareness and adoption of tools that drive business growth.
• Campaign management: Lead the end-to-end email production process for key initiatives, including drafting briefs, crafting REM technical enablement documentation, segmenting and building audiences, constructing and launching emails, and conducting post-launch analyses.
• Analyze & optimize performance for continuous growth: Analyze engagement metrics to identify trends and insights. Share findings regularly with partners and continuously refine campaigns based on past performance and evolving email marketing methodologies.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
  
  

Qualities that will help you thrive in this role are:

• Over 5 years of demonstrated success in Retention Marketing roles within fast-paced environments, preferably in global e-commerce or marketplace settings.
• You have the ability to develop and implement sophisticated multi-channel strategies and experimentation roadmaps with strong technical proficiency in Marketing Automation Platforms and third-party email providers; experience with Braze is preferred.
• You are highly organized and meticulous, capable of adapting swiftly to evolving business needs while maintaining a focus on long-term objectives.
• You operate with integrity, confidence, and compassion. You are passionate about collaborating with members across the organization. You lead with optimism, empathy, and embrace differences.
• You make decisions grounded in data and customer experience. You have experience analyzing campaigns post-launch and maintaining reporting. SQL knowledge and experience with audience building is preferred.
• You have a deep understanding of how personalized marketing campaigns and automation drive an extraordinary user experience and influence behavior. Have shown success in crafting campaigns that drive a significant change in how users adopt or use products.
• Expert HTML and CSS skills.
• You are familiar with CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards.
• Familiar with Etsy and are excited to support sellers in building confidence and growing their businesses.
  
  

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.