Senior Producer, Paid Social

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range

$116,000.00 - $150,000.00

What's this role?

Etsy is seeking a Senior Producer, Paid Social to develop engaging, audience-first video creative that embodies our brand. You’ll oversee production workflows and operations for all paid social creative, enabling the team to consistently and efficiently deliver best-in-class content at scale. You’ll also bring a mix of operational and creative expertise to lead onsite and offsite video shoots, with a particular focus on paid YouTube content. You'll draw from your extensive social video experience to develop a diverse mix of content that tells the best story for our brand. You’ll work closely with Brand, Growth Marketing and our in-house Social Video team, as well as external production and platform partners, taking an insights-informed approach to content creation.

This is a full-time position reporting to the Director, Storytelling & Paid Social Content. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

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What does the day-to-day look like?

• Leading end-to-end management of Etsy’s production workflows for full funnel paid social creative - from content ideation to final delivery
• Streamlining our creative workflows, partnering with internal and external stakeholders to drive an efficient and timely pipeline of paid content across all markets and platforms
• Working closely with Etsy’s in-house Social Video team, including video editors and creators, to deliver creative feedback and develop content that embodies brand and audience strategies
• Lead onsite and offsite productions for YouTube, collaborating with in-house creatives and external-production partners to refine our content output
• Managing nimble production timelines for all seasonal and evergreen campaigns, integrating testing and learning opportunities in partnership with Growth Marketing
• Reviewing and finalizing paid creative for deployment, making sure all content and copy adheres to platform guidelines
• Mentoring and overseeing production specialists to enable efficient content development informed by platform and campaign insights
• Surfacing new creative tactics and opportunities, driven by cultural and platform trends and competitive insights
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
  
  

Qualities that will help you thrive in this role are:

• 8 years of experience as a social or video producer at a large retail brand, publisher or agency with recent experience specifically across paid social campaigns and formats
• Deep knowledge of the social media landscape: you’re immersed in social content trends and channel dynamics with a pulse on cultural conversations
• Extensive expertise developing creative for social formats - particularly on YouTube, Meta and TikTok - and a clear understanding of how creative strategies and user experiences differ by channel
• Experience managing social content production through a variety of partners, including in-house creative teams, agencies, influencers and social content creators
• A keen awareness of the difference between successful organic and paid content as well as a discerning eye for what makes video content successful on social
• Outstanding time management, organization and project management skills, with the ability to prioritize multiple projects simultaneously across different channels and campaigns under tight deadlines
• Fluency in paid measurement and a proven track record of optimizing creative and content based on performance insights
• Clear, considerate and effective communication skills - you enjoy collaborating with cross-functional teams and build strong working relationships with peers and partners
• A passion for supporting small businesses, creativity and craftsmanship
  
  

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.