What are the responsibilities and job description for the Marketing Manager position at European Bioinformatics Institute?
At EBI we're committed to providing deep technical, industry and commercial real estate expertise to help our clients navigate complexity and realize maximum value for their assets. For 35 years we've been helping investors, lenders, owners, developers, contractors, and property managers mitigate risk and optimize their built facilities for maximum economic, safety, and environmental value. We're unique in our ability to deliver high quality, responsive services across the entire asset lifecycle, from rapid assessments, to advisory, to implementation and verification services, nationwide. Unlike other environmental consulting firms, we provide the full suite of commercial real estate and asset management services through to improvement and verification. Our experts leverage our proprietary assessment methodologies, benchmarking, regulation, and analytics tools across six core domains.
EBI is your environmental, sustainability, engineering and health and safety partner, nationwide.
Assess. Advise. Improve. Verify.
Position Summary
EBI Consulting is looking for a highly skilled, hands-on Marketing Manager. The selected candidate will have extensive marketing and communications experience as well as a comprehensive knowledge of branding and strategic planning. This person will lead a team of marketers and communications professionals to help EBI plan strategically, implement effectively, and continue its growth trajectory.
This position reports directly to the Vice President of FP&A and Marketing, and will be a hybrid position with a few days per week requirement in our Burlington, MA corporate headquarters. As such, candidates must already be established near Burlington, MA and comfortable with a hybrid work environment.
Essential Duties and Responsibilities
- Establish consistent, effective, and desired brand positioning and a supporting messaging platform for our target markets, utilizing all platforms and communications points
- Lead, mentor, and grow marketing team expertise and support career development
- Collaborate with the business team to uncover insights and implement marketing and branding strategies for new and existing services, internally and externally
- Work with the business teams to identify greater cross-practice revenue opportunities within our established client base and supporting growth with new accounts
- Work with the team to build and deploy an internal and external integrated communication strategy and tactical plan
- Co-lead the strategic planning process with Business Development and functional teams
- Develop a comprehensive roadmap for marketing assets such as web copy, SEO, blogs, awards, thought leadership, news releases and articles, interviews, videos, case studies, infographics, emails, webcasts, podcasts, events, advertising, and more
- Lead and manage our market research capability to include market segmentation, buyer personas, and competitive positioning as well as establishing a robust client research and satisfaction program.
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and industry trends.
- Translate these results into actionable insights for business and marketing team
Qualifications and Capabilities
Application Disclaimer
At EBI, we cultivate a welcoming and collaborative culture. We are proud to be an Equal Employment Opportunity employer and encourage diverse candidates to apply. We do not discriminate against qualified individuals based on their status as a protected veteran or individuals with disabilities, nor do we discriminate based on sex, race, color, religion, national origin, age, marital status, gender identity, gender expression, or sexual orientation. All vendors are expected to maintain a working environment free from discrimination or harassment.
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