What are the responsibilities and job description for the Marketing Manager position at Everence?

Job Description

Souderton, PA

Harrisonburg, VA

Goshen, IN

POSITION SUMMARY

Responsible for developing, executing, and overseeing marketing strategies (including tactical implementation) for regional offices and other products and services to Everence-identified target audiences. This position will utilize multi-channel, multi-touch marketing approaches across customer decision journey touchpoints to help clients and prospects integrate their faith and values with their financial decisions, reinforce the Everence brand, and advance the company’s corporate objectives.

RESPONSIBILITIES AND DUTIES

Provide marketing expertise to assigned regions, encompassing all products and services (in coordination with the appropriate management and / or product marketing managers). This includes the development, administration, and monitoring of competitive analyses, strategic marketing plans, and key performance metrics.
Focus on integrating the Everence brand, delivering meaningful customer experiences (through the utilization of market research, digital analytics, market data, customer personas, etc.), and generating and nurturing marketing and sales leads.
Work with the team to create an annual sales and distribution marketing plan, then execute activities that support the direction and objectives.
Manage relationships with the most effective distribution tactics and avenues within the assigned region(s).
Monitor, create, and update appropriate web and digital content, in alignment with Everence digital and content marketing strategies.
Coordinate and monitor activities for marketing projects in assigned areas to :

Develop and monitor schedules to meet agreed-upon deadlines.

Coordinate project details to ensure accurate and effective completion.

Gain approvals (internal, external, compliance / regulatory, etc.).

Represent Everence in professional associations and inter-agency committees as required.

Continue to grow in awareness and knowledge of Everence, its products and services, its clients and their customer experiences, the church, and current marketing trends and practices.

Be familiar with and uphold the Everence writing, design, and digital standards.

Other duties as assigned.

QUALIFICATIONS

Education :

Bachelor’s degree in marketing, communications, public relations, or related field required

Experience :

Preferred three or more years of proven marketing and / or communications experience, including creative work (such as writing or design) and marketing plan development and implementation

In-depth experience planning and executing marketing initiatives and tactics across traditional and digital channels

Strong understanding of lead generation best practices

Website content management experience a plus

Skills and Abilities :

Ability to take initiative, organize diverse tasks, work independently, and integrate and pursue corporate strategy

Effectively work as part of a team and lead cross-functional teams

Effectively interact with various parties across and outside the organization

Clearly communicate information and ideas to others verbally and in writing; effective public speaking and presentation skills are a plus

Proven ability to effectively manage multiple priorities and deadlines

Proven ability to successfully manage relationships with a variety of personalities

Financial services and / or insurance experience preferred

Ability to manage a budget

Computer literacy, specifically with Microsoft Office programs and web content management

Knowledge of Anabaptist, and related, church values is extremely helpful

More or less 20% of overnight travel away from home

SUPERVISORY RESPONSIBILITIES : None

SCHEDULE : Full-time

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