Head of Dealer Sales & Operations

EverLights, the premier permanent holiday lighting company for residential and commercial, is seeking a dynamic and strategic Head of Dealer Sales & Operations to spearhead the growth and expansion of EverLights through new dealer development and product sell-through. The ideal candidate will possess a proven track record in dealer or franchise development, preferably in the home services industry, as well as strong leadership skills, and a passion for building partnerships. This role requires the ability to drive a high-performing sales team while staying aligned with the brand's mission and values.

Dealer Program Strategy 

• Develop and execute a comprehensive nation-wide dealer program strategy that supports company growth objectives and expands market presence. 
• Develop and hold team members accountable key KPIs
• Review and design improvements across recruiting, onboarding, and on-going dealer development to scale the channel for growth

Dealer Recruiting & Onboarding

• Lead a team in the dealer recruitment process, including establishing preferred candidate profiles, candidate screening, interviews, and selection
• Partner with Marketing to develop dealer recruitment strategies and campaigns
• Negotiate dealer agreements and ensure compliance with legal and regulatory requirements
• Oversee and elevate the onboarding process for new dealers, providing training and support to ensure a successful launch
• Implement and iterate a platform/software tool to ensure a seamless and tech-forward dealer sales and onboarding experience

Dealer Operations Management

• Build and maintain strong relationships with prospective and existing dealers providing ongoing support and guidance
• Prepare regular reports and forecasts on dealer development and sales performance for management review
• Collaborate with marketing, operations, and legal teams to create effective dealer marketing materials, compelling sales materials, and promotional campaigns
• Implement and monitor performance metrics to evaluate dealer performance and profitability
• Provide guidance and support to resolve operational challenges and optimize business practices

Leadership and Team Development

• Build and lead a high-performing dealer team, fostering a culture of collaboration, innovation, and accountability
• Provide mentorship and professional development opportunities to team members to enhance their skills and capabilities

Reporting and Analysis

• Prepare regular reports on sales performance, forecasts, and market analysis.
• Present findings and recommendations to ownership.
• Utilize CRM tools to manage customer information and track sales activities.

KPIs for Success

• Revenue based on targets for new dealers and renewals
• Revenue based on dealers successfully hitting MOQs
• Growth of number of dealers in program

Qualifications

• Education:
• Bachelor's degree in Business Administration, Marketing, or a related field (Master's degree preferred).
• Experience:
• Minimum of 7-10 years of experience in sales management, preferably in the home services industry.
• Proven track record of achieving sales targets and driving revenue growth.
• Skills:
• Strong leadership and team management skills.
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency in CRM software and Microsoft Office Suite.

Personal Attributes

• Results-oriented with a strong sense of accountability.
• Ability to thrive in a fast-paced, dynamic environment.
• Strategic thinker with a customer-centric approach.
• Strong problem-solving skills and decision-making abilities.