Sales Development Representative

About Everlights:

Everlights is America's premier permanent holiday lighting system, recognized by Business Insider as the top-rated provider for two consecutive years. As the exclusive distributor of the Everlights system across the U.S. and Canada, we are the industry leader in residential and commercial permanent lighting solutions. We’re dedicated to building a world-class sales organization, fueled by motivated professionals who are committed to driving growth and delivering exceptional results.

Position Overview:

We are seeking a driven and enthusiastic Sales Development Representative (SDR) to join our on-site team in Lindon, UT. As an SDR at Everlights, your primary role will be to generate qualified leads through outbound prospecting, inbound lead follow-up, and strategic research. You’ll be the first point of contact for potential clients, playing a key role in growing our sales pipeline.

If you're passionate about sales, great at initiating conversations, and thrive in a fast-paced, high-energy environment, this is an excellent opportunity to launch or advance your career in sales.

Key Responsibilities:

• Prospect & Qualify Leads: Use a variety of prospecting methods, including cold calling, email campaigns, and social media outreach to identify and engage potential customers in both the residential and commercial lighting markets.
• Inbound Lead Management: Respond quickly to inbound inquiries and follow up with leads generated from marketing campaigns, ensuring they are thoroughly qualified before handing them off to Account Executives.
• Research & Identify Opportunities: Conduct research to uncover potential opportunities by identifying key decision-makers and understanding their needs in relation to Everlights’ products.
• Collaborate with Sales & Marketing: Work closely with the sales and marketing teams to ensure alignment on messaging, outreach strategies, and target prospects. Provide feedback on campaign performance and customer responses.
• Maintain CRM Accuracy: Accurately document all outreach activities, lead information, and communications in the CRM (Salesforce or similar), ensuring the sales pipeline remains clean and organized.
• Schedule Meetings: Set up qualified meetings or demos for Account Executives by engaging prospects and building interest in Everlights' permanent lighting solutions.
• Hit Outreach Targets: Meet or exceed daily, weekly, and monthly activity goals (calls, emails, meetings set, etc.), consistently pushing to improve the number and quality of leads generated.
• Stay Up to Date on Market Trends: Stay informed about industry trends, competitor products, and innovations in the lighting market to better position Everlights’ value proposition during prospecting efforts.

Key Duties:

• Consistently reach out to a high volume of prospects daily through cold calls, emails, and social media, with the goal of building rapport and qualifying leads.
• Effectively communicate Everlights’ value proposition to potential clients, aligning their needs with our product offerings.
• Collaborate with Account Executives to ensure smooth handoffs of qualified leads and ensure seamless transitions through the sales pipeline.
• Regularly report on key performance metrics, including lead volume, conversion rates, and pipeline status.
• Be an ambassador for Everlights’ brand, culture, and commitment to providing high-quality lighting solutions.

Requirements:

• 1-2 years of sales experience in a prospecting or lead generation role, preferably in a B2B environment or with experience in D2H (Direct-to-Home) industries like Solar, Pest Control, or Home Security.
• Excellent verbal and written communication skills; ability to engage prospects and communicate value quickly and effectively.
• Strong organization and time-management skills, with the ability to manage multiple outreach efforts simultaneously.
• High level of motivation and resilience—comfortable handling objections and maintaining a positive attitude in a high-volume, fast-paced sales environment.
• Experience using CRM software (Salesforce or similar) to manage leads and track outreach efforts.
• A team player with a collaborative mindset, eager to contribute to the overall success of the sales team.

Why Join Everlights?

• Growth Opportunities: As Everlights continues to expand, there are ample opportunities for career advancement.
• Training & Development: You’ll receive comprehensive training to help you succeed and advance in your sales career.
• Supportive Team Environment: Be part of a collaborative and motivated team that values growth, innovation, and teamwork.
• Benefits Package: Health, vision, and dental insurance, 401(k), paid time off, and more.