Community Liason and Marketing Manager

Job Description

Job Description

The Community Liaison and Marketing Coordinator’s major responsibility is to provide leadership in all marketing related activities as set forth in the approved Marketing Plan. The primary role and responsibility is centered around creating visibility in the wider community with individuals and referral sources such as other health care providers by providing education on the lifestyle offerings as well as care services provided and available at the retirement community. The position may also provide back-up support and coverage to the leasing and admissions teams across all levels of care as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Develops and implements the approved version of the Marketing Plan.
• Reaches and maintains or exceeds census and occupancy budget goals.
• Coordinates monthly on-campus events to drive prospect traffic that leads to completed applications, deposits, waitlist growth, and move-ins.
• Implementation of the advertising and communications program through direct mail, publicity, newsletters, print media, and other approved mediums.
• Achieves sales and marketing objectives, programs, and policies.
• Develops a strong familiarity and knowledge of comparable retirement and senior living communities in the primary and secondary market areas.
• Trains in and uses recommended sales and marketing techniques.
• Performs leasing functions of prospecting, qualifying, presenting, closing, and follow-up with prospective residents to achieve move-in results to maintain and / or exceed the budget goal.
• Works in cooperation with the Chief Marketing Officer and Executive Director to develop and coordinate public relations for the community to ensure compatibility with our mission, services, and public image.
• Documents and reports lead generation and sales activity in the CRM Software program.
• Maintains knowledge and follows the regulations of continuing care retirement community per the NC Department of Insurance when communicating with and guiding prospective residents through the Residency Agreement process.
• Directs the move in process with prospective residents, family, and other team members in absence of the Leasing Manager
• Provides back up support to Admission Staff on campus.
• Distributes applications and gives instructions and directions for the completion of the application to potential residents.
• Reviews all applications for completeness. Requests additional information as necessary to complete the application.
• Notifies all applicants of the action taken for move-in by the Admissions Committee.
• Implements marketing plan and activities for the existing available inventory and future residency program. Keeps administration informed of all aspects of market demands or unmet need.
• Arranges and conducts tours of the community with prospective residents or others.
• Maintains an up-to-date listing of all available residency accommodations. Notifies appropriate departments of needs to refurbish or remodel units as approved.
• Receives required documentation from prospective resident (i.e. : Agreements, payments, and application forms) and distributes appropriate reports to staff involved in the move-in process.
• Coordinates transition of care, follow-up with residents to ensure smooth transition.
• Extends offers for Skilled Nursing and Assisted Living beds as appropriate.
• Serves as liaison between the facility and patients / family members with a specific focus on customer service.
• Maintains effective and timely communication with facility director, designated team members, and key referral sources.
• Conducts appropriate research and analysis of local market and current market trends.
• Forwards required documentation to the Business Office, the Home Office, the doctors’ office,
• and / or pharmacy, etc.
• Explains facility philosophy, policies, procedures, applicable local, state, and federal requirements (including Medicare / Medicaid requirements) and admission agreements to new residents and to prospective residents’ representatives.
• Maintain knowledge base of Medicare, Medicaid, and private insurance reimbursement, processes, and policies.
• Develops, implements and leads the community’s customer service initiatives.
• Establish the retirement community as an educational resource for the wider community.
• Actively markets skilled nursing facility to hospitals, HMO’s, and other managed care systems. Develops ongoing referral relationships.
• Establishes and maintains good rapport with transferring institutions.
• Prepares documentation for and conducts Admissions Conference as appropriate

POSITION REQUIREMENTS :

Minimal Education :

Bachelor’s degree with a degree in marketing or related field preferred.

Minimal Experience :

Successful, sustaining experience in a related field that involves marketing and sales may be considered.

Other Qualifications :

Previous supervisory experience preferred.