What are the responsibilities and job description for the Marketing Manager position at EVgo?
About EVgo:
EVgo (Nasdaq: EVGO) is a leading provider of electric vehicle (EV) charging solutions, operating one of the largest public fast charging networks in the United States. Our mission is to expedite the mass adoption of electric vehicles by creating a convenient, reliable, and affordable EV charging network that delivers fast charging to everyone. EVgo partners with automakers, fleet operators, retail hosts, and policy makers to offer innovative services such as EVgo Optima™, EVgo Inside™, EVgo Rewards™, and Autocharge . Committed to sustainability, EVgo uses 100% renewable energy and fosters an inclusive community with diverse practices. Our commitment to diversity, equity, and inclusion is integral to our mission and operations, ensuring a welcoming environment for people of all backgrounds. For more information, visit https://www.evgo.com.
Position Summary:
We’re looking for a proactive, skilled Marketing Manager to support EVgo’s (product and organic) marketing efforts. This role is focused on connecting EV drivers to fast charging - ensuring EVgo locations are easy to find a choose. You will play a critical role in shaping how EVgo’s products and services are positioned, communicated, and experienced by customers. This includes crafting and executing strategies to grow EVgo’s app user base and driving meaningful engagement with EV drivers. By leveraging customer insights, data analytics, and a deep understanding of organic marketing best practices, you’ll help position EVgo as the preferred choice for fast charging solutions. If you’re passionate about sustainable technology, thrive in a collaborative environment, and excel at balancing strategic thinking with tactical execution, this role is for you.
Responsibilities:
- Support organic growth across web and the EVgo app.
- Use App Store Optimization (ASO), SEO best practices, keyword research, and content optimization.
- Leverage data insights to improve visibility, engagement, and user acquisition.
- Ensure EVgo’s site listings are optimized, up-to-date, and well rated across all platforms.
- Oversee updates to listings and website content to improve user experience and support conversion.
- Collaborate across teams to produce high-quality, compelling content for the EVgo website, app, blog, and social channels.
- Ensure all content aligns with EVgo’s brand voice and messaging.
- Drive initiatives to increase app reviews and ratings on iOS and Android platforms.
- Lead app-specific marketing campaigns, including App Store optimization (ASO to drive installs and engagement.
- Contribute to EVgo’s social media strategy, including content planning, posting, and community engagement.
- Monitor trends and best practices to keep EVgo’s social presence engaging and innovative.
- Track, analyze, and report on marketing performance across channels.
- Develop insights and recommendations for optimization and communicate results to key stakeholders.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in product marketing, organic marketing, content creation, and social media management
- Strong knowledge of SEO, ASO, social media platforms, and web analytics tools (e.g., Google Analytics)
- Experience in a tech-based app company
- Excellent written and verbal communication skills, with an ability to create content that aligns with brand voice and values
- Data-driven mindset with a keen eye for detail and the ability to manage multiple projects simultaneously
- Passion for sustainability and EV technology is a plus!
The estimated salary range for this position is $125,000 USD to $140,000 USD. Actual salary may vary depending on job-related factors, including knowledge, skills, experience, and location. In addition to a competitive base salary, we offer discretionary target cash bonuses, restricted stock units (subject to Board Approval), and a comprehensive benefits package including health, life, and disability insurance, unbounded paid time off including parental leave, and a 401(k).
Salary : $140,000
