What are the responsibilities and job description for the CRM Marketing Automation Manager position at Evolus?
Evolus is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking a CRM/Marketing Automation Manager to support the development of customer-centric programs and drive profitable, long-term relationships. Reporting to the Manager, CRM, this individual will be responsible for the management and flawless execution of conversion programs and retention campaigns using marketing automation tactics across email and SMS to achieve specific objectives while maintaining a cohesive omnichannel customer experience. The individual would be occasionally required to work on consumer programs, too.
Let’s talk about some of the key responsibilities of the role:
- Develop lifecycle marketing strategies that identify valuable customers and opportunities that drive increased engagement and revenue.
- Manage Email calendar and create and continually refine and help optimize professional and direct-to-consumer communications (including email and SMS) using Salesforce Marketing Cloud
- Identify segments and create journey maps to set up lead nurture campaigns/ existing customer workflows using journey builder
- Implement retention strategies for both professional and consumer by segmentation, journey mapping, and setting up workflows based on the different stages
- Administers marketing campaigns; tests and analyzes workflow, lead generation, nurturing, and lead scoring; and identifies tactics for improvement
- Create segments and data extension for the sends and journeys.
- Create contact to deliver enhanced solutions and/or new recommendations to build the customer experience with line-of-site toward measuring and improving results.
- Create landing pages on SFMC for consumer campaigns. Create standard work for marketing automation, lead generation, list management, and CRM integration
- Utilize data insights to drive customer-centric action plans and first-party data activations.
- Manage the distribution and presentation of email and automation reporting/dashboard and status
- Partner with media and platform/site teams to drive development omnichannel programs and campaigns.
- Manage external agency and multiple vendor relationships as related to marketing automation
- Support on consumer marketing automation and email programs as and when required.
- May perform other related duties as required and/or assigned.
Your Skills and Qualifications:
- Bachelor’s degree in Business or related field
- 4 years of experience in marketing automation
- Hands-on experience in Salesforce Marketing Cloud is a must
- Must be comfortable with CRM software Salesforce and possess web development and digital design skills (HTML at a minimum).
- Writing SQL queries to build data extension in SFMC
- Extensive experience acquired at pharmaceutical or consulting companies with demonstrated expertise in the areas of CRM and Marketing automation.
- Strong planning and problem-solving skills with a solution-oriented mindset.
- Strong process/project management, communications, and adherence to deadlines.
- Excellent analytical skills and knowledge of SFMC.
- Able to work in a complex matrix organization.
- Flexible and can quickly adapt to unexpected changes; self-motivated
- Knowledge of data management policies and procedures.
- Understand the business flow of information in systems.
- Understanding knowledge of SFDC and the integration of objects to SFMC in order to build out journey automations.
- Broader platform experience, e.g., Salesforce marketing cloud would be a plus
A Few Other Items Worth Mentioning:
- Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday, and Thursday)
- Position reports directly to Manager, CRM
Compensation & Total Rewards
The expected pay range for this position is $125,000 to $140,000. Your actual base salary will be determined on a case-by-case basis and may vary based on several considerations, including but not limited to role-relevant knowledge and skills, experience, education, certifications, and more.
We offer more than just a paycheck, and your base salary is just the start! Stay happy and healthy with our competitive suite of medical, dental, and vision benefits to help you feel your best and be your best. We also provide those benefits you shouldn’t have to worry about, from employer-covered life insurance to short-term disability. Take advantage of the 401k match offered by Evolus, and let us invest in your future. You may also be eligible for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses. We offer mental health and well-being resources for you to develop skills to find your calm, boost your confidence, and show up as your best self in work and life. Travel or relax and come back feeling refreshed with our flexible paid time off program for exempt employees and a paid time off accrual plan for non-exempt employees. Did we mention the holiday soft closure between the Christmas and New Year holidays? We have that, too. Additional perks include regularly catered team meals at our Evolus Headquarters, a fully stocked kitchen (Kombucha & Coffee included), and the opportunity to join an organization where our values of Grit, Impact, Fun, and Transparency are displayed daily.
Evolus takes pride in being a company on the forefront of innovation, while being committed to conducting its business with the highest degrees of integrity, professionalism, and social responsibility. We are also committed to complying with all laws and regulations that apply to our business. Employee welfare is no different. Here at Evolus, we don’t just work together, we’ve built a culture of inclusion! Because of this, you’ll find yourself immersed in an environment that not only promotes respect, collaboration and team building, but a community too. And that’s just the tip of the iceberg. Join our team and see for yourself! EOE M/F/D/V. For more information, please visit our website at www.evolus.com.
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Salary : $125,000 - $140,000
