What are the responsibilities and job description for the Manager, CRM position at Evolus?
Evolus is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking a Manager, CRM (and Marketing Automation) to oversee the CRM function, including both consumer and customer/HCP marketing programs. This is a leadership role, managing both strategy and execution of omni-channel marketing automation initiatives to drive engagement and revenue growth. You will lead a team and collaborate cross-functionally with marketing, technology, and other departments to deliver seamless, data-driven experiences.
As the Manager, CRM, you will develop and implement strategies for lifecycle marketing and lead the execution of conversion and retention campaigns across email, SMS, and other digital channels. You will manage and optimize both professional (HCP) and consumer-facing programs using platforms like Salesforce Marketing Cloud for the US and other international markets. This role requires deep technical and marketing automation expertise, strong leadership skills, and the ability to leverage data insights to enhance the customer experience.
If you join our team, you will be working on some of the most exciting opportunities and challenges we face, with a team that values growth, recognition, and camaraderie. In this role, you will be challenged to drive the success of Evolus in an effort to build a brand like no other.
Let’s talk about some of the key responsibilities of the role:
CRM & Marketing Automation Strategy:
- Lead the team and be hands-on in the development and execution of CRM and marketing automation strategies for both consumer and HCP segments.
- Design lifecycle marketing programs to increase customer engagement and long-term retention.
- Manage the CRM team and ensure alignment across business functions.
Campaign Management:
- Oversee the creation and execution of professional and direct-to-consumer email and SMS campaigns using Salesforce Marketing Cloud.
- Develop and manage the CRM campaign calendar, including automated journeys and ad hoc campaigns.
- Ensure campaigns deliver a cohesive, omni-channel experience across platforms.
Segmentation & Journey Mapping:
- Identify customer segments and develop journey maps to design targeted campaigns.
- Implement retention strategies, automating workflows based on customer lifecycle stages.
Data Management & Insights:
- Leverage data to drive customer-centric decision-making and campaign optimization.
- Create segments, data extensions, and reports to measure campaign performance.
- Collaborate with data teams to activate first-party data in marketing automation tools.
Technical Oversight:
- Ensure proper integration of CRM systems with other digital platforms (e.g., websites, customer portals).
- Manage data extensions, SQL queries, and automation configurations in Salesforce Marketing Cloud.
- Develop standard work processes for CRM, lead generation, and campaign management.
Collaboration & Leadership:
- Partner with marketing, digital product, analytics, salesforce, and sales teams to drive campaign effectiveness and alignment.
- Manage external vendors and agencies to support marketing automation initiatives.
- Lead and mentor a team, fostering a collaborative and high-performing environment.
Skills and Qualifications Required for this Dynamic Team Member:
- Bachelor’s degree in Business or related field
- 6 years of experience in marketing automation
- Hands-on expertise with Salesforce Marketing Cloud (including Journey Builder, Automation Studio, and Email Studio).
- Experience with HubSpot, HTML for emails, and writing queries for data extension
- Strong understanding of customer segmentation, data-driven marketing, and lifecycle campaigns.
- Proven experience managing omni-channel marketing programs for both consumer and professional audiences.
- Excellent analytical, project management, and problem-solving skills.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong leadership and communication skills with experience managing teams and cross-functional collaboration.
A Few Other Items Worth Mentioning:
- Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday)
- Position reports directly to Executive Director, Digital Products
Compensation & Total Rewards
The expected pay range for this position is $137,000 to $172,000. Your actual base salary will be determined on a case-by-case basis and may vary based on a number of considerations including but not limited to role-relevant knowledge and skills, experience, education, certifications, and more.
We offer more than just a paycheck, and your base salary is just the start! Stay happy and healthy with our competitive suite of medical, dental and vision benefits to help you feel your best and be your best. We also provide those benefits you shouldn’t have to worry about, from employer covered life insurance to short-term disability. Take advantage of the 401k match offered by Evolus and let us invest in your future. You may also be eligible for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses. We offer mental health and wellbeing resources for you to develop skills to find your calm, boost your confidence, and show up as your best self in work and life. Travel or relax and come back feeling refreshed with our flexible paid time off program for exempt employees and a paid time off accrual plan for non-exempt employees. Did we mention the holiday soft closure between the Christmas and New Years holidays? We have that, too. Additional perks include regularly catered team meals at our Evolus Headquarters, a fully stocked kitchen (Kombucha & Coffee included), and the opportunity to join an organization where our values of Grit, Impact, Fun, and Transparency are displayed daily.
Evolus takes pride in being a company on the forefront of innovation, while being committed to conducting its business with the highest degrees of integrity, professionalism, and social responsibility. We are also committed to complying with all laws and regulations that apply to our business. Employee welfare is no different. Here at Evolus, we don’t just work together, we’ve built a culture of inclusion! Because of this, you’ll find yourself immersed in an environment that not only promotes respect, collaboration and team building, but a community too. And that’s just the tip of the iceberg. Join our team and see for yourself! EOE M/F/D/V. For more information, please visit our website at www.evolus.com.
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Salary : $137,000 - $172,000
