Marketing Automation Manager

Marketing Automation Manager

Apply locations : US - WI - Madison, US - MA - Boston, US - MN - Minneapolis, US - CA - San Diego, US - CA - Redwood City

Time type : Full time

Posted on : Posted 4 Days Ago

Help us change lives

At Exact Sciences, we’re helping change how the world prevents, detects, and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you’re working to help others.

Position Overview

Exact Sciences is seeking a talented Marketing technologist to join our Customer Engagement & Web Experience team. This team supports Marketing, Customer Experience (CX), and various business teams across the enterprise to deploy customer-centric omnichannel journeys and campaigns. The role combines product management, marketing, business analysis, and solutions architecture to ensure the success of key initiatives. Day to day, you’ll be working within our Customer Engagement Platform, Braze, to strategically build & deploy segments, journeys, and campaign logic to deliver exceptional customer experiences. These customer experiences directly serve our mission to help save lives.

This role is for the marketing and / or CX professional who is technologically advanced, wants to flex some creativity, and truly wants to make a difference to help eradicate cancer.

Essential Duties

• Execute & manage one-off campaigns & recurring journey automations using the company’s Customer Engagement Platform / Marketing Automation software.
• Manage omnichannel journeys across email, SMS, outbound phone, direct mail, web and paid media activations – both transactional & marketing communications.
• Develop and execute segmentation strategies to drive more meaningful and relevant experiences with customers & prospects.
• Create and implement automation strategies to increase leads, drive acquisition, and build customer lifetime value.
• Ideate and execute A / B and multivariate testing strategies to drive innovative solutions.
• Work in an agile environment within a full stack value stream squad to execute work, supporting experience product management & marketing leads.
• Develop and maintain documentation of campaign requirements and processes.
• Ensure our journey automations & campaigns align with industry best practices.
• Act as a source of information on trends and innovation in Marketing Automation and Technology, bringing new ideas to the team for consideration.
• Display advanced analytics skills to unpack performance trends, apply hypotheses, and drive the business forward through a test and learn approach.
• Collaborate with cross-functional teams, including marketing, customer experience, and design teams, to create integrated campaigns that drive engagement, conversion, and retention.
• Collaborate with IT and other technical teams to ensure seamless integration of MarTech platforms with other systems, such as CRM, analytics, digital properties, etc.
• Apply innate curiosity to learn new skills, technologies, methods to deploy best-in-class campaigns & journeys.
• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
• Support and comply with the company’s Quality Management System policies and procedures.
• Maintain regular and reliable attendance.
• Ability to act with an inclusion mindset and model these behaviors for the organization.
• Ability to travel 10% of working time away from work location, may include overnight / weekend travel.

Minimum Qualifications

Preferred Qualifications

Salary Range :

109,000.00 - $174,000.00

The annual base salary shown is for this position located in US - WI - Madison on a full-time basis and may differ by hiring location. In addition, this position is bonus eligible, and is eligible to receive company stock upon hire as well as annually.

Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage.

Our success relies on the experiences and perspectives of a diverse team, and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state, or federal law.

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Salary : $109,000 - $174,000