What are the responsibilities and job description for the Email Marketing Automation Manager position at Silver Peak Systems?
Who we are looking for :
We are seeking a Marketing Automation Manager to execute global end-to-end lead nurture programs with email at their core. You will build integrated programs utilizing our cutting-edge marketing technology stack building emails, developing workflow rules, and creating & maintaining email nurtures to the latest best practices. You are a dynamic marketer with a can-do attitude who will continuously test, propose and execute on optimizations to improve performance and efficiency.
You will be a key member of the demand generation, results-driven marketing team working to develop, deploy, and manage nurture programs using Marketo. You will report to the Director of Digital Marketing.
What you will do :
- Plan and implement trigger-based nurturing programs (with emphasis on email) in Marketo
- Create segments for marketing programs based on buyer personas
- Design programs aligned to the buyer’s journey thru the sales funnel
- Convert business and technical messaging into short, compelling copy for email and landing pages
- Utilize segmentation, automation, and customization to drive engagement improvements
- Oversee flawless delivery of messages, troubleshooting issues, and implementing changes to avoid future impact.
- Deploy A / B testing initiatives to increase retention and conversion metrics
- Coordinate program execution collaborating with and supporting the extended marketing team
- Measure success against industry benchmarks and iterate strategies and tactics to improve programs over time
- Invest time in research and continue learning to drive the latest innovations into our email programs
What it takes :
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