Social Media Marketing Specialist

Excel Medical is looking for a dynamic and results-driven Social Media Manager to lead our digital presence. This role is ideal for a strategic thinker who thrives on creativity, engagement, and data-driven decision-making. The Social Media Manager will be responsible for developing and executing strategies that enhance brand visibility, connect with our audience, and drive engagement across multiple platforms.
Key Responsibilities:

• Strategic Planning: Develop and implement a social media strategy that aligns with Excel Medical’s brand, mission, and business objectives.
• Content Development: Create engaging and visually compelling content—including posts, videos, stories, and reels—tailored to various platforms.
• Platform Management: Oversee the daily management of social media accounts, including Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
• Community Engagement: Foster meaningful interactions by actively responding to comments, messages, and discussions to strengthen relationships with our online audience.
• Campaign Execution: Plan and manage paid and organic social media campaigns, including promotions, collaborations, and influencer partnerships.
• Performance Analysis: Track key metrics such as engagement, reach, impressions, and conversions, using insights to optimize strategy and reporting findings to stakeholders.
• Industry Awareness: Stay up to date with social media trends, platform updates, and emerging tools to keep Excel Medical at the forefront of digital engagement.
• Cross-Functional Collaboration: Work closely with marketing, design, and sales teams to maintain a cohesive brand voice and messaging across all channels.

Ideal Candidate:
The perfect fit for this role is a creative storyteller with a passion for digital marketing and community building. If you have a strong understanding of social media platforms, a keen eye for design, and experience in managing brand presence online, we’d love to hear from you!

Qualifications

• Proven experience in social media marketing and management
• Strong relationship management skills
• Proficiency in Microsoft Excel for data analysis
• Familiarity with SEO and social listening techniques
• Experience with Adobe Photoshop and graphic design
• Knowledge of content creation and public relations strategies
• Ability to utilize tools like Hootsuite and Google Analytics
• Understanding of e-commerce and digital marketing principles

Job Type: Part-time

Benefits:

• Flexible schedule

Schedule:

• Day shift
• Monday to Friday

Location:

• Charlotte, NC (Mecklenburg County) (Preferred)

Work Location: Remote