What are the responsibilities and job description for the Marketing Specialist position at Excel Truck Group?
Are you a creative professional that would enjoy implementing new marketing strategies for an already established industry leader? Imagine earning great pay and benefits while experiencing a great work environment in a fun, family-owned organization.
Excel Truck Group, a growing East Coast heavy truck dealership, is seeking a Marketing Specialist to join their Roanoke, VA team. This is a critical role responsible for coordinating the communications output within our company. Creates and delivers emails, direct mail, brochures, newsletters, and other publications
If you have marketing experience and a proven track record with customer connectivity, this is a career you need to explore.
Some Of The Benefits To You
Duties And Responsibilities
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Excel Truck Group, a growing East Coast heavy truck dealership, is seeking a Marketing Specialist to join their Roanoke, VA team. This is a critical role responsible for coordinating the communications output within our company. Creates and delivers emails, direct mail, brochures, newsletters, and other publications
If you have marketing experience and a proven track record with customer connectivity, this is a career you need to explore.
Some Of The Benefits To You
- Excellent compensation - $60,000 - $70,000 in your first year, based on experience.
- Great benefits - Multiple health plans to choose from with great coverage, dental, short and long-term disability, optional insurances, 401k with match, generous PTO, and 6 paid holidays.
- Company growth and advancement - The organization has doubled in the last 6 years and continues to grow rapidly. Because of this growth, you can expect a long-term career here and potential for advancement.
- Fun environment - Enjoy spending time with your colleagues outside of work with outings, baseball games, lunches, Christmas parties, and trips to Busch Gardens.
- Family-owned - Get to know the owners of the company! See how active they are within the organization and how much they care about their employees.
Duties And Responsibilities
- Create compelling, aesthetic, and on-brand content for our digital and traditional marketing channels.
- Distribute promotional content across multiple channels, including social media, flyers, internal TVs, and more.
- Manage our social media channels through posts, engagement, community building, and responding to customer concerns on Facebook, Instagram, and LinkedIn.
- Create and manage Facebook Ads via Facebook Business Manager/Meta Business Suite.
- Manage Voice of the Customer (survey) projects and initiatives.
- Analyze available data/insights tools to maximize marketing budget, make recommendations to leadership, and optimize existing marketing campaigns.
- Create, manage, and update all company communications to our employees that are displayed on our employee portal. Maximize our leadership’s message and support our management’s ability to communicate on our various applications.
- Review, edit, and update our company’s website in collaboration with managers and our website vendor partners. Maximize our marketing approach for Sales, Recruitment and Company recognition.
- Research media coverage and industry trends. Develop fresh social media content.
- Prepare agendas and conduct research to support the organization.
- Build materials for trade shows and hiring events, as well as internal company wide events.
- Manage and update our mobile app.
- Support our organization’s reputation management (ie. Google reviews, Facebook reviews, and so on).
- Write and take employee photos for our organization’s internal quarterly newsletter.
- Shoot and edit videos for our website, social media, and more.
- Support leadership by creating high-level projects like speeches, press releases, presentations, and more.
- Additional duties as assigned to support our company in multiple capacities. This role supports all locations across Virginia, North Carolina, and South Carolina, and some travel is required.
- Proficiency with Canva, Adobe Photoshop, or other graphic design software.
- Proficiency with Microsoft Office software.
- A good design sense and organization skills.
- Ability to balance multiple tasks and projects while working independently.
- Familiarity with batching and automating content.
- Tech-savvy - easily learn and adopt new software and platforms.
- Basic knowledge of video-editing
- Familiarity with Facebook Ads
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Salary : $60,000 - $70,000
