Marketing Specialist

Lensa is the leading career site for job seekers at every stage of their career. Our client, Excel Truck Group, is seeking professionals in Roanoke, VA. Apply via Lensa today!

Are you a creative professional that would enjoy implementing new marketing strategies for an already established industry leader? Imagine earning great pay and benefits while experiencing a great work environment in a fun, family-owned organization.

Excel Truck Group, a growing East Coast heavy truck dealership, is seeking a Marketing Specialist to join their Roanoke, VA team. This is a critical role responsible for coordinating the communications output within our company. Creates and delivers emails, direct mail, brochures, newsletters, and other publications

If you have marketing experience and a proven track record with customer connectivity, this is a career you need to explore.

Some Of The Benefits To You

• Excellent compensation - $60,000 - $70,000 in your first year, based on experience.
• Great benefits - Multiple health plans to choose from with great coverage, dental, short and long-term disability, optional insurances, 401k with match, generous PTO, and 6 paid holidays.
• Company growth and advancement - The organization has doubled in the last 6 years and continues to grow rapidly. Because of this growth, you can expect a long-term career here and potential for advancement.
• Fun environment - Enjoy spending time with your colleagues outside of work with outings, baseball games, lunches, Christmas parties, and trips to Busch Gardens.
• Family-owned - Get to know the owners of the company! See how active they are within the organization and how much they care about their employees.
  
  

Please click Apply or email your information to: etgroanoke9@workrocket.com

Duties And Responsibilities

• Create compelling, aesthetic, and on-brand content for our digital and traditional marketing channels.
• Distribute promotional content across multiple channels, including social media, flyers, internal TVs, and more.
• Manage our social media channels through posts, engagement, community building, and responding to customer concerns on Facebook, Instagram, and LinkedIn.
• Create and manage Facebook Ads via Facebook Business Manager/Meta Business Suite.
• Manage Voice of the Customer (survey) projects and initiatives.
• Analyze available data/insights tools to maximize marketing budget, make recommendations to leadership, and optimize existing marketing campaigns.
• Create, manage, and update all company communications to our employees that are displayed on our employee portal. Maximize our leadership’s message and support our management’s ability to communicate on our various applications.
• Review, edit, and update our company’s website in collaboration with managers and our website vendor partners. Maximize our marketing approach for Sales, Recruitment and Company recognition.
• Research media coverage and industry trends. Develop fresh social media content.
• Prepare agendas and conduct research to support the organization.
• Build materials for trade shows and hiring events, as well as internal company wide events.
• Manage and update our mobile app.
• Support our organization’s reputation management (ie. Google reviews, Facebook reviews, and so on).
• Write and take employee photos for our organization’s internal quarterly newsletter.
• Shoot and edit videos for our website, social media, and more.
• Support leadership by creating high-level projects like speeches, press releases, presentations, and more.
• Additional duties as assigned to support our company in multiple capacities. This role supports all locations across Virginia, North Carolina, and South Carolina, and some travel is required.
  
  

Preferred Skills And Qualifications

• Proficiency with Canva, Adobe Photoshop, or other graphic design software.
• Proficiency with Microsoft Office software.
• A good design sense and organization skills.
• Ability to balance multiple tasks and projects while working independently.
• Familiarity with batching and automating content.
• Tech-savvy - easily learn and adopt new software and platforms.
• Basic knowledge of video-editing
• Familiarity with Facebook Ads
  
  

All qualified applicants will receive consideration for employment without regard to the individual’s race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

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