Marketing and Communications Director

Excelsior Wellness is seeking a Marketing and Communications Director.

Excelsior Wellness is an overarching nonprofit healthcare system alternative. It is currently comprised of four interconnected organizations that enable our team of compassionate employees to provide comprehensive wraparound services to meet the needs of our patients and the community.

Job Summary:

As the Marketing and Communications Director, your role is essential to expanding Excelsior Wellness’s reach and driving the success of its programs and initiatives. By crafting innovative marketing and communication strategies and delivering measurable results, you ensure that the organization remains competitive and well-positioned to achieve its mission. Your expertise in market analysis and campaign management directly contributes to Excelsior Wellness’s ability to connect effectively with diverse communities and stakeholders. Additionally, you are a strategic business partner to Excelsior Wellness subsidiaries, providing marketing and communications support to align their objectives with the organization’s broader vision.

Primary Responsibilities:

• Develop Marketing Strategies: Formulate and implement comprehensive marketing strategies that align with organizational objectives and target audiences.
• Campaign Management: Oversee the creation, execution, and optimization of marketing campaigns across digital, print, and traditional media platforms.
• Market Research and Analysis: Conduct in-depth research to identify trends, opportunities, and target demographics, using insights to guide marketing initiatives.
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and platforms, reinforcing the organization’s mission and values.
• Budget Management: Allocate and manage the marketing budget to maximize ROI and achieve strategic goals.
• Digital Marketing: Lead the organization’s digital marketing strategy, including social media, email campaigns, and website optimization, to increase engagement and reach.
• Reporting and Analytics: Provide regular performance reports to track the effectiveness of marketing initiatives and identify areas for improvement.
• Team Leadership: Supervise and mentor the marketing team fostering a culture of creativity, collaboration, and excellence.
• Support Communications: Collaborate with internal stakeholders to align marketing efforts with overarching communication strategies.

Required Qualifications:

• BA in business administration, marketing, and communications or a relevant field. MA preferred.
• Substantial experience in marketing and communications.
• Demonstratable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc)
• Solid understanding of market research and data analysis methods.
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g press) channels.
• Highly proficient in MS Office and business software.
• A leader with both creative and analytical capabilities.
• Outstanding communication (verbal and written) and interpersonal abilities.
• Ability to work independently and manage multiple priorities.
• Must be able to pass a criminal background check.
• Valid state driver’s license.

Benefits:

Excelsior Wellness offers comprehensive medical (Providence Cigna), dental (Lincoln), and vision (VSP) insurance packages.

• Employee insurance packages range from a $0 to $75 monthly premium.
• Medical coverage responsible deductibles ranges from $250 to $500/Annually
• Excelsior Wellness employees typically save $1,200 to $8,700 annually on premiums and $1,250 to $6,000 on deductible expenses compared to other regional employers.

Additional Benefits:

• Retirement plan with employer match
• Employer-paid life insurance
• Generous PTO and 11 paid holidays
• Free access to professional development courses and learning platforms
• Employer-paid licensing fees (as applicable)

Learn More:

Visit our website at www.excelsiorwellness.org to discover more about our organization.

Equal Opportunity Employer:

Excelsior Wellness is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.