Senior Manager, Marketing Analytics & Insights

Data drives decisions. Insights create impact. Exclusive Resorts needs a Marketing Analytics & Insights Analyst who can do both—transforming numbers into narratives, trends into tactics, and reports into real-world results.

What You’ll Do:

Website & Performance Analytics:

• Build and maintain website analytics & SEO dashboards. Track and monitor key performance indicators (KPIs) on a weekly and monthly basis.
• Own Google Analytics 4 (GA4) and Google Tag Manager (GTM). Continuously monitor and refine configurations to ensure accurate data collection and reporting.
• Stay ahead of GA4 updates. Implement changes and optimizations proactively to maintain best practices.
• Track events and conversions. Use GTM to measure performance, inform marketing decisions, and prioritize optimization opportunities—collaborating with Engineering for more complex tracking needs.
• Analyze user behavior. Perform segment and channel attribution analysis to understand the customer journey from brand awareness to conversion.
• Ensure compliance. Monitor and enforce data privacy regulations (GDPR, CCPA) within analytics platforms.
• Establish best practices. Develop and share GA4 and GTM guidelines with key stakeholders in Marketing and Engineering.

Marketing Insights & Optimization:

• Turn insights into action. Deliver clear, compelling recommendations that help shape strategy, optimize campaigns, and drive smarter decision-making.
• Optimize the funnel. Analyze acquisition, engagement, and retention data to identify friction points and opportunities to improve performance.
• Power personalization. Help refine audience segmentation and targeting using behavioral data, trends, and predictive modeling.
• Enhance marketing automation. Work with Braze and Salesforce to refine marketing workflows, track performance, and optimize engagement strategies.
• Leverage reporting tools. Build dashboards in Looker Studio, PowerBI, or similar platforms to visualize data and make insights actionable.
• Stay ahead of SEO trends. Utilize SEMRush, Screaming Frog, and Google Search Console to track search performance and refine strategy.

What You Bring:

• Expertise in GA4 and GTM. Hands-on experience managing and optimizing Google Analytics 4 and Google Tag Manager to ensure reliable data collection.
• Technical fluency. Experience with Braze, Salesforce, Looker Studio, PowerBI, FullStory, Hotjar, SEMRush, Screaming Frog, and Google Search Console is a strong plus.
• Marketing & data-driven mindset. You understand campaign performance metrics, digital marketing KPIs, and customer journey analytics.
• Privacy compliance knowledge. Familiarity with GDPR and CCPA regulations to ensure analytics best practices.
• A knack for storytelling. You don’t just report the numbers—you explain why they matter, what they mean, and what should happen next.
• Curiosity and creativity. You ask the right questions, spot trends before they’re obvious, and bring fresh thinking to data analysis.
• A passion for optimization. Whether it’s an email subject line, a landing page, or a paid media strategy, you’re always looking for ways to improve performance.