What are the responsibilities and job description for the Demand Generation Lead position at Exec?
Exec is seeking a strategic, results-driven Demand Generation Lead to build and scale our B2B marketing engine. This is your chance to make a significant impact in a rapidly evolving market and work with a team that's transforming how companies equip their people for crucial customer interactions.
Who We AreWe are a fast-growing startup backed by top VCs, pioneering a new category of AI-driven simulations. Our AI-powered training platform is generating intense interest from companies across industries. We empower sales and customer experience leaders to:
- Accelerate new team member onboarding
- Enhance existing rep performance
- Identify under-performers early, saving valuable time and resources
Our platform enables employees to practice high-stakes conversations with an AI and get mission-critical feedback. As a small, high-octane team, we're tackling the multi-billion dollar problem of effective training and communication with state-of-the-art AI technology.
You'll Love This Job If...You're Passionate About Pipeline Generation: You get excited about building multi-channel demand generation programs that consistently deliver qualified leads to sales.
You're a Data-Driven Marketer: You thrive on measuring and optimizing campaign performance, understanding attribution, and scaling what works.
You Excel at Marketing-Sales Alignment: You understand the importance of working closely with sales teams and love creating programs that generate not just leads, but opportunities that convert.
You Want to Work with Top-Tier Talent: You're energized by collaborating with sharp minds. Our founders have scaled companies to hundreds of millions in revenue – and they're eager to work closely with you.
You're Strategic and Tactical: You can develop comprehensive demand generation strategies while also rolling up your sleeves to execute campaigns.
What You'll Do- Design and execute integrated demand generation campaigns across multiple channels
- Build and manage our marketing tech stack to enable effective lead capture, scoring, and nurturing
- Create compelling content and messaging that resonates with our target audience
- Establish and optimize lead qualification processes in partnership with sales
- Develop and manage relationships with key industry partners and events
- Track and report on key metrics including MQLs, SQLs, pipeline influence, and ROI
- Plan and execute ABM campaigns for strategic accounts
- 5 years of B2B demand generation experience, preferably in SaaS or AI
- Proven track record of hitting MQL and pipeline contribution targets
- Deep experience with marketing automation platforms (e.g., Marketo, HubSpot)
- Strong understanding of lead scoring, nurturing, and qualification processes
- Experience building and executing ABM campaigns
- Data-driven approach with strong analytical and reporting skills
- Excellence in cross-functional collaboration, especially with sales teams
- Experience marketing AI/ML products
- Familiarity with the sales and customer experience (CX) landscape
- Experience with intent data and predictive marketing tools
- Knowledge of sales enablement and training solutions
- Full-time position based in San Francisco
- Opportunity to work with cutting-edge AI technology in a high-growth market
- High level of autonomy and the chance to shape demand generation strategy
- Potential for career advancement as the company grows
- Competitive salary, equity, and benefits package
