What are the responsibilities and job description for the Marketing Director position at Executive Leaders Search?
Job Description : Marketing Director
Location : Buffalo, New York Area
We are seeking a dynamic and experienced Marketing Director to lead and execute marketing strategies across retail and e-commerce platforms for a premium brand of our client. The ideal candidate is a seasoned generalist with a proven track record in the B2C CPG sector, preferably in the beverage or plant-based industries. This role, based in the Buffalo, New York area, is pivotal in driving growth, brand recognition, and market share through innovative, data-driven marketing campaigns and effective team leadership.
Key Responsibilities :
- Strategic Leadership : Develop and implement comprehensive marketing strategies to achieve business objectives, including market penetration, revenue growth, and brand loyalty.
- Brand Management : Oversee brand positioning, storytelling, and visual identity to ensure consistency across all touchpoints and channels.
- Retail Marketing : Collaborate with sales and merchandising teams to design and execute in-store marketing programs, promotions, and events that drive consumer engagement and sales.
- E-Commerce Marketing : Lead digital marketing strategies, including SEO / SEM, email marketing, paid social, influencer partnerships, and content creation to optimize the online customer journey.
- Consumer Insights : Analyze market trends, consumer behavior, and competitor activity to identify opportunities and inform strategic decision-making.
- Team Leadership : Manage and mentor a team of marketing professionals, fostering collaboration, innovation, and professional growth.
- Budget Management : Allocate and monitor marketing budgets, ensuring optimal ROI on all campaigns and initiatives.
- Cross-Functional Collaboration : Work closely with product development, sales, and operations teams to ensure alignment on goals and execution.
- Performance Tracking : Establish KPIs and use analytics tools to measure campaign effectiveness, presenting regular reports and recommendations to senior leadership.
Qualifications :
Preferred Skills :
Benefits :
This is an opportunity to make a significant impact in a high-growth industry, working with a passionate team dedicated to delivering innovative, sustainable products to consumers. If you’re a creative, strategic marketer with a track record of success in CPG, we’d love to hear from you.
Location Note : Candidates must be based in or willing to relocate to the Buffalo, New York area. Relocation assistance may be available for the right candidate.
