Marketing Manager

Key Responsibilities:

• Develop and execute comprehensive marketing strategies for each brand in the licensing portfolio, ensuring alignment with both the individual brand’s goals and the overall company objectives.
• Customize brand positioning, messaging, and communication strategies based on the target audience and market dynamics for each licensed brand.
• Develop unique campaign concepts for each brand, considering the specific requirements and market positioning, while ensuring consistency in overall branding.
• Collaborate with licensing partners to align on brand direction, product launches, and marketing initiatives, ensuring that brand guidelines and standards are met.
• Oversee and manage marketing budgets for each brand, ensuring effective allocation of resources across campaigns and initiatives.
• Monitor and report on budget performance, ensuring that campaigns stay within the allocated budget and deliver optimal ROI.
• Work closely with cross-functional teams (sales) to ensure that all marketing efforts for each brand are aligned with product offerings and company objectives.
• Coordinate with the sales team to create tailored marketing materials and strategies that support brand growth and product sell-through.
• Track and analyze the performance of marketing campaigns for each brand, utilizing key performance indicators (KPIs) to measure success and identify areas for improvement
• Provide regular reports (monthly and quarterly) to senior management and licensing partners on field marketing performance, insights, and actionable recommendations.
• Oversee the creation and distribution of marketing content for each brand, including advertisements, social media posts, email campaigns, and promotional materials.
• Coordinate and manage promotional events, product launches, and brand activations for each licensed brand, ensuring that each event is aligned with the brand’s marketing goals.
• Develop and implement a comprehensive brand ambassador strategy that aligns with the company’s marketing goals, including ambassador recruitment, training, and management.
• Prepare and own the execution and reporting of state-wide field marketing programming (demos etc.).
• Demonstrate an understanding of the brand strategy and the competitive landscape in which the brand operates:
• Including the understanding of the key competitors, general market conditions, and the dynamic retail environment, etc.
• This would include “real-time” understanding of what is driving our products and category trends in the marketplace.
• Manage Marketing Departments by creating and executing marketing campaigns in dispensaries.

• 2 years or more of cannabis marketing or field marketing experience
• Experience working in a retail enviornment
• Success in collaborative and innovative environments
• Ability to travel up to 25%
• Must be 21 years of age or older & have reliable transportation

Overall: Mid-level (2-5 years) or higher

Cannabis industry: Some (1-2 years) or higher

Exhale Systems Inc., was founded in July 2021. The primary objective of the company is to build a house of market leading consumer brands which in return would offer quality, innovative consumer products to the Michigan community.

Currently, Exhale Systems Inc. has secured 3 major Brands which have acclaimed great results as pioneers of the cannabis industry. They were all founded in California and extended in other states including Florida, Arizona, Massachusetts, New Mexico, Colorado, Washington, Oklahoma and Illinois. Since 2014 Bloom has pioneered the cannabis vape industry with consistent formulas that deliver a tasteful experience as close to the plant as possible. They will introduce the 3 popular strains: Bloom Classic, Bloom Live and Bloom Rosin (latest gaining popularity product). Big Pete’s treats who has been treating us right since 1979. The cannabis infused cookies produced by Big Pete’s have been a success from its inception. The products have preserved the tastiness, consistency and effectiveness throughout the years and captured their consumers with the dedications and giving back to the community as their core values. The three pillars that Sunderstom/Kahna pivoted themselves off are quality of products, quality of life and quality of community. These distinguished traits helped to create award winning edibles (gummies).

Exhale Systems Inc. is constantly working towards identifying and partnering with major brands to bring them to the Michigan market. We want to be close to the community to be able to educate the consumers and introduce them to the new innovative, satisfying products.

• Employee discounts
• Medical Insurance
• Paid Vacation
• Company Holidays

Exhale Systems lnc is an Equal Opportunity Employer.