Sr. Engagement Manager, Marketing Analytics

Key Responsibilities:

Client Relationship Management:

• Serve as the primary point of contact for key clients, building and maintaining strong, long-term relationships.
• Understand clients' business goals and challenges to provide actionable insights and tailored analytics solutions.
• Provide thought leadership and strategic guidance to clients, especially in the areas of marketing, digital, and market mix modeling.

Project Management:

• Lead and manage end-to-end analytics projects, ensuring timely delivery within scope and budget.
• Coordinate with internal teams (data scientists, analysts, consultants) and clients to ensure project milestones are met.
• Track project progress, identify risks, and implement mitigation strategies to ensure successful project outcomes.

Analytics Expertise:

• Leverage expertise in marketing analytics, digital analytics, and market mix modeling to drive client solutions.
• Interpret complex data and translate findings into clear, actionable business insights for clients.
• Provide guidance on the use of analytical tools and techniques to optimize marketing strategies, improve customer engagement, and increase ROI.

Team Leadership & Collaboration:

• Lead and mentor junior team members, providing coaching and professional development.
• Collaborate with senior leadership to define strategic goals and identify opportunities for new business.
• Foster a collaborative team environment and promote best practices across the organization.

Reporting & Communication:

• Prepare and present high-level reports and presentations to client stakeholders, summarizing key findings, insights, and recommendations.
• Communicate complex analytics concepts in a clear and concise manner to non-technical stakeholders.

Business Development:

• Identify new business opportunities and work closely with the sales team to drive client growth.
• Contribute to proposals, RFP responses, and presentations to secure new projects and expand existing client relationships.

Qualifications:

Education & Experience:

• Bachelor’s degree in Business, Marketing, Analytics, or related field (Master’s preferred).
• Minimum of 10 years of experience in a client-facing analytics role, with a focus on marketing analytics, digital analytics, and market mix modeling.
• Proven track record in project management, ideally with certifications such as PMP, Agile, or similar.
• Experience with analytics tools and platforms such as Google Analytics, Adobe Analytics, R, Python, SAS, or similar tools for data analysis and modeling.

Skills & Expertise:

• Strong understanding of marketing strategies, digital analytics, and the ability to leverage data for optimizing marketing performance.
• Hands-on experience with market mix modeling (MMM) and other advanced statistical methods.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results on time.
• Strong analytical and problem-solving skills with the ability to interpret data and translate it into business strategies.
• Exceptional communication skills, with the ability to convey complex concepts to both technical and non-technical audiences.
• Ability to lead and mentor a team, fostering a collaborative and results-driven work environment.